Subject:
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Re: Fwd from a builder: Colors don't match, among other things!
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Newsgroups:
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lugnet.general
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Date:
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Mon, 2 Feb 2004 10:58:22 GMT
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Viewed:
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5495 times
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In lugnet.general, Mark Jordan wrote:
> In lugnet.general, Eric Brok wrote: • (snip)
> > I'm sorry this all seems harsh and I sincerely hope this will prove to be too
> > pessimistic. But remember ZNAP, GALIDOR and the name change of the DUPLO brand.
> > All those were major strategic failures based on some optimistic marketing
> > belief, and TLG had to discard product lines or change back.
>
> Its the Toy business! You have to try a few things out! What about their gambles
> that have succeeded, such as (ahem) Bionicle - despite dire warnings from AFOLs?
> Yeah Znap was kinda dumb, Galidor probably would have suceeded if the series it
> was based on didn't blow, and I am not aware of the Duplo rebranding being
> withdrawn.
I wasn't sure when I wrote that (TLG just put DUPLO stickers on EXPLORE boxes as
a temporary clarification), but now it turns out to be very clear, with DUPLO
and QUATTRO now officially (re)launched.
Eric Brok
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