Subject:
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Re: LEGO... are you out there? Do you care? (WAS: WHY SO LONG ON BULK BRICKS?)
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Newsgroups:
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lugnet.off-topic.debate
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Date:
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Thu, 13 Dec 2001 05:51:57 GMT
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Viewed:
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1497 times
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In lugnet.off-topic.debate, Allan Bedford writes:
> > In lugnet.off-topic.debate, Richie Dulin writes:
> > Now, maybe LEGO.com could become LUGNET Mk2
>
> Mk2? You lost me again.
Ummmm... offering the same facilities as LUGNET? So fans would hang out at
LEGO.com rather than LUGNET?
> > , but we may not like the
> > implications of that happening. They couldn't really condone public
> > criticism of their own product on their own website, for instance, could they?
>
> You're probably right. But having a chat forum on their website wouldn't be
> breaking any new ground. Martha Stewart has them. How does she deal with
> negative comments, and you know there are some out there.
Actually, I don't. I've heard the name mentioned, but haven't a clue what
she does. Sorry. (I guess I could go to marthastewart.com to find out though...)
I suspect deleting offending posts would be the normal method of dealing
with negative/offensive posts. (Other than the easily dealt with ones that
you'd leave in to prove that you didn't edit the posts ;-))
[snip]
> > A meaningful Ford analogy for you, perhaps: Do Ford Mustang fans hand around
> > on WWW.FORD.COM?
>
> Two responses to this comment.
>
> 1) The other day I was interested in finding out about products offered by
> the Leatherman company. They make those neat multi-tools that geeks like me
> think we need. I could think of only one place to head
> http://www.leatherman.com. I didn't go looking for a fan-based site hoping
> the company had made recent product announements there. I trusted that they
> had the common business sense to post any and all relevant product
> information on their own site
Agreed
> first.
Not necessarily.
> I found what I was looking for.
Just as you would if you didn't know much about lego and you went to
LEGO.com to find out about their products.
> 2) You're right, the Ford analogy doesn't work very well. But it raises an
> interesting question. What would Ford be doing selling snowboards? Answer:
> They wouldn't, it's not their business.
Correct answer: Trying to make money, or trying to build their image (which
would in turn lead to making money in future).
Snowboards may not be their business now, but they could be.
(I just visited www.ford.com.au, and discovered that although I couldn't buy
a car, I could buy a T-shirt, an umbrella, a cooler bag and even a *watch*.
But no snowboard, alas...)
> Which then begs the question...
> What is LEGO doing selling wristwatches?
Same as Ford?
Cheers
Richie Dulin
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