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 LEGO Company / LEGO Direct / 3776
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Subject: 
Re: WHY SO LONG ON Light Gray?
Newsgroups: 
lugnet.lego.direct
Date: 
Tue, 11 Dec 2001 07:17:44 GMT
Viewed: 
3980 times
  
In lugnet.lego.direct, Bryan Wong writes:
> In lugnet.lego.direct, Mike Petrucelli writes:
> > Personally I still can not figure out why the minimum number of pieces is 25.
> > When they say bulk I assume a minimum of 1,000.  I would love to by 10,000 • 6x8
> > grey plates, if offered at a reasonable price.  TLC is a buisness so I
> > certainly do not expect charity, but I am also an informed consumer.  With
> bulk packs there is no set R&D costs, no retail overhead, and minimal
> packaging.  So why the heck do they cost what they do?!  I personally think
> they could be making more profit by lowering the cost per piece and making
> the minimum number of pieces much higher. (Like the aforementioned 1,000
> minimum)
> 
> Yeah I agree with you.  I think they should have bulk selections in
> quantities of 25, 100, and 1000+ (for example) for the average, serious, and
> insane builder, respectively.  Obviously, the more "bulk" you order, the
> cheaper price per piece (within limits of course).

What would be easiest (for LEGO), is to just keep the current packaging and
offer discounts on a scale corresponding to the number of bulk packs purchased
(there was a form of this in the first month of bulk ordering). Say, 10 packs
for 5% off, 25 packs for 10% off, and so on.

This way, the more you buy in bulk the more you save, and LEGO doesn't have to
come up with new packaging for 1000-piece units that relatively few people
would buy.

-Marc Nelson Jr.



Message is in Reply To:
  Re: WHY SO LONG ON Light Gray?
 
(...) Yeah I agree with you. I think they should have bulk selections in quantities of 25, 100, and 1000+ (for example) for the average, serious, and insane builder, respectively. Obviously, the more "bulk" you order, the cheaper price per piece (...) (25 years ago, 11-Dec-01, to lugnet.lego.direct)

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