Subject:
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LEGO... are you out there? Do you care? (WAS: WHY SO LONG ON BULK BRICKS?)
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Newsgroups:
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lugnet.lego.direct
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Date:
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Tue, 11 Dec 2001 03:08:32 GMT
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Viewed:
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1562 times
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> In lugnet.lego.direct, Tim Courtney writes:
> > "Richie Dulin" <rdulin@mailandnews.com> wrote in message
> news:Go5FM9.249@lugnet.com...
> > > In lugnet.lego.direct, Allan Bedford writes:
> > > Yes, it nicely represents the small community that is LUGNET, but since • it
> > > wasn't a true 'vote' on the LEGO.com site, I'm not sure that I would put
> > > much faith in it representing the LEGO buying public in general.
> >
> > Does this mean that you'd put faith in a vote on the LEGO.com site
> > representing the LEGO buying public in general?
> I would not take a vote on LEGO.com as representing the LEGO buying public
> in general, because out of all of the LEGO buyers out there, how many
> actually get S@H or frequent LEGO.com?
As I mentioned in another follow-up to this thread... the website is already
there, why not at least collect *some* free data? To not do this is simply
a wasted opportunity.
> How many of us on LUGNET make it a point to visit LEGO.com regularly?
Why go there, when they make big product announcements on LUGNET? They
don't seem to realize that LEGO.com should be the internet portal to their
company... not this site.
> For me, I only visit it when someone at Direct posts a new link.
See above.
> They would be much better served to conduct surveys for new products in
> places like toy stores where their product is sold. Then they could get a
> good cross section.
I agree 1000%. They need to connect with ALL their customers, not just
those who can attend a Brickfest, or a theme park or have a home computer...
but ALL their customers.
Are they willing to spend the bucks to do this? I'm not sure. I was only
offering a costless suggestion to better utilize a resource they already
have available to them. I'm on their side... really I am.
> And they would also be better served to advertise S@H / shop.lego.com more.
> How many percentage-wise actually know about bulk, or even that they can
> order online? And how many know that totally awesome sets like the Statue
> of Liberty or the Sopwith, or the Metroliner are available? Only the
> hardcore people and people already on the S@H mailing list.
EXACTLY my point. Thank you.
> LD representatives have stated in the past that more promotion of S@H,
> especially in literature in sets they sell retail, would upset retaliers.
A very real possibility. But why not discuss this publically? This is not
something new, or surprising, if it's true. This is a problem faced by
companies around the world thanks to this crazy new fad called the Internet.
> Here's an idea to potentially solve this problem (and by posting the idea
> here I give my full consent for LEGO to use this in any way shape or form).
<SNIP>
> On the flyer for S@H / shop.lego.com , there would
> be a code linked to the particular retailer the set was sold at. When
> someone calls S@H, or orders online, they would be prompted for the code.
Honestly? Way too complicated. What LEGO needs are simpler solutions, not
ones with more new things to learn. They are already having a tough enough
time understanding marketing in the new economy.
> If they're smart, on LEGO.com (even on the shop section) they'll promote the
> international building and collecting community, raising that awareness to
> the general public.
Given the current state of the LEGO product line and its inability to
communicate with any of its customers, it's not entirely clear that LEGO is
interested in making money at the moment. I doubt they are concerned about
raising awareness of the range, depth and possibilities of their product to
the general public.
> Seeing the stuff the heavy hitters do, the general
> public would be more inspired to do stuff like that themseves, promoting
> more sale of LEGO products.
We can see the potential of LEGO bricks in LEGO-generated propaganda like
'The Ultimate LEGO' book. And yet they have no interest in making those
quantities or selection of bricks available. It makes me wonder why they
bother with a book like that in the first place.
They say one thing, but do another. They preach about the multitude of
building possibilities using LEGO bricks, but won't let anyone else but
themselves have access to them. They haven't learned to play nice with the
rest of the kids. Shame on them.
Signed,
Incredibly Frustrated
(a.k.a. Allan B.)
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Message has 2 Replies:
Message is in Reply To:
 | | Re: WHY SO LONG ON BULK BRICKS???? LEGO PLEASE READ!
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| My apologies if this message ends up getting posted twice. I really wrote this several hours ago via my newsreader, used the message confirmation via email, but the server hasn't posted it yet. "Richie Dulin" <rdulin@mailandnews.com> wrote in (...) (23 years ago, 11-Dec-01, to lugnet.lego.direct)
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