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Subject: 
Re: WHY SO LONG ON BULK BRICKS???? LEGO PLEASE READ!
Newsgroups: 
lugnet.lego.direct
Date: 
Tue, 11 Dec 2001 02:18:59 GMT
Viewed: 
1420 times
  
In lugnet.lego.direct, Allan Bedford writes:
In lugnet.lego.direct, Richie Dulin writes:
Does this mean that you'd put faith in a vote on the LEGO.com site
representing the LEGO buying public in general?

Yes, that was exactly my point.  LUGNET does not represent the whole of the
LEGO buying community... only a small percentage who are 'in the loop'.
Whereas the LEGO site doesn't? Remember the reported increase in sales for
the Guarded Inn when it appeared in the Mania magazine?

If you wanted real data about what the general public would buy, you
would post surveys/votes on LEGO.com and see what sort of results you get.
No, if you wanted real data about what the general public would buy, you
would survey them directly: You wouldn't automatically screen out those who
don't have internet access, and those that don't bother with LEGO.com

[snip]
LEGO needs to realize that not all advertising costs money.

Generally, you get what you pay for, or sometimes, you pay for what you get.

Cheers

Richie Dulin



Message has 2 Replies:
  Re: WHY SO LONG ON BULK BRICKS???? LEGO PLEASE READ!
 
(...) I would be willing to bet a shiny new red 2x4 brick that the LEGO site gets more hits during any given time period than LUGNET. I'm simply saying that LUGNET does not represent the general public, only a small niche of fans. (...) No, I have (...) (23 years ago, 11-Dec-01, to lugnet.lego.direct)
  Re: WHY SO LONG ON BULK BRICKS???? LEGO PLEASE READ!
 
(...) That also came up in Brickfest Q&A. Sales of Guarded Inn exploded as soon as marketing assets reached general public beyond LUGNET. You know, I realized last week that not even Larry (who was typing to IRC) compiled a report on all that. We (...) (23 years ago, 11-Dec-01, to lugnet.lego.direct)

Message is in Reply To:
  Re: WHY SO LONG ON BULK BRICKS???? LEGO PLEASE READ!
 
(...) Yes, that was exactly my point. LUGNET does not represent the whole of the LEGO buying community... only a small percentage who are 'in the loop'. If you wanted real data about what the general public would buy, you would post surveys/votes on (...) (23 years ago, 11-Dec-01, to lugnet.lego.direct)

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