Subject:
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Re: LEGO... are you out there? Do you care? (WAS: WHY SO LONG ON BULK BRICKS?)
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Newsgroups:
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lugnet.lego.direct
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Date:
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Tue, 11 Dec 2001 14:32:36 GMT
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Viewed:
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1528 times
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In lugnet.lego.direct, Allan Bedford writes:
> > In lugnet.lego.direct, Tim Courtney writes:
>
> > > "Richie Dulin" <rdulin@mailandnews.com> wrote in message
> > news:Go5FM9.249@lugnet.com...
>
> > > > In lugnet.lego.direct, Allan Bedford writes:
> > > > Yes, it nicely represents the small community that is LUGNET, but since • it
> > > > wasn't a true 'vote' on the LEGO.com site, I'm not sure that I would put
> > > > much faith in it representing the LEGO buying public in general.
> > >
> > > Does this mean that you'd put faith in a vote on the LEGO.com site
> > > representing the LEGO buying public in general?
>
> > I would not take a vote on LEGO.com as representing the LEGO buying public
> > in general, because out of all of the LEGO buyers out there, how many
> > actually get S@H or frequent LEGO.com?
>
> As I mentioned in another follow-up to this thread... the website is already
> there, why not at least collect *some* free data? To not do this is simply
> a wasted opportunity.
>
> > How many of us on LUGNET make it a point to visit LEGO.com regularly?
I agree......I visit the site just to see if there is any update...which
to me is sad, because they rarely do. It seems to me they spent big bucks
implementing a decent web site, but decided to make do with sporadic updates.
If they really want to be successful, they need to increase the staff in
their Information Technology department, so their web portal can be
not only regularly maintained, but updated as well.
> Why go there, when they make big product announcements on LUGNET? They
> don't seem to realize that LEGO.com should be the internet portal to their
> company... not this site.
>
> > For me, I only visit it when someone at Direct posts a new link.
>
> See above.
>
> > They would be much better served to conduct surveys for new products in
> > places like toy stores where their product is sold. Then they could get a
> > good cross section.
>
> I agree 1000%. They need to connect with ALL their customers, not just
> those who can attend a Brickfest, or a theme park or have a home computer...
> but ALL their customers.
>
> Are they willing to spend the bucks to do this? I'm not sure. I was only
> offering a costless suggestion to better utilize a resource they already
> have available to them. I'm on their side... really I am.
See my above comments, and I would have to agree with your views.
Yes. Lego should make better use of its resources, and it has pointed out
on a number of occasions that only a fraction of its sales are from
Shop@Home. A good majority are from "off-the-shelf" customers.
> > And they would also be better served to advertise S@H / shop.lego.com more.
> > How many percentage-wise actually know about bulk, or even that they can
> > order online? And how many know that totally awesome sets like the Statue
> > of Liberty or the Sopwith, or the Metroliner are available? Only the
> > hardcore people and people already on the S@H mailing list.
>
> EXACTLY my point. Thank you.
>
> > LD representatives have stated in the past that more promotion of S@H,
> > especially in literature in sets they sell retail, would upset retaliers.
>
> A very real possibility. But why not discuss this publically? This is not
> something new, or surprising, if it's true. This is a problem faced by
> companies around the world thanks to this crazy new fad called the Internet.
Actually, when you buy the set, you have an insert to send in for a free
Shop @ Home catalogue. I know this can be a pain in the a$$ but you can also
call, less painful but certainly a tad bit tedius.
> > Given the current state of the LEGO product line and its inability to
> communicate with any of its customers, it's not entirely clear that LEGO is
> interested in making money at the moment. I doubt they are concerned about
> raising awareness of the range, depth and possibilities of their product to
> the general public.
>
> > Seeing the stuff the heavy hitters do, the general
> > public would be more inspired to do stuff like that themseves, promoting
> > more sale of LEGO products.
<snip>
(due to unrealistic alternative) :)
> We can see the potential of LEGO bricks in LEGO-generated propaganda like
> 'The Ultimate LEGO' book. And yet they have no interest in making those
> quantities or selection of bricks available. It makes me wonder why they
> bother with a book like that in the first place.
>
> They say one thing, but do another. They preach about the multitude of
> building possibilities using LEGO bricks, but won't let anyone else but
> themselves have access to them. They haven't learned to play nice with the
> rest of the kids. Shame on them.
I think you've hit on this discussion before, Alan. I agree with you that
it is a general problem like that. I don't think this kind of "play" is
recent. I remember Lego designing certain models with "special" pieces just
so you had to buy the certain set.
What is distressing though, is now adays there are soo many "special pieces"
that the creativity factor is no long viable.
So What WE NEEEEEED is bulk bricks.....and WHERE ARE THEY....LEGO??????
Benjamin Medinets
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