Subject:
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Re: LEGO... are you out there? Do you care? (WAS: WHY SO LONG ON BULK BRICKS?)
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Newsgroups:
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lugnet.off-topic.debate
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Date:
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Thu, 13 Dec 2001 05:02:43 GMT
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Viewed:
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1417 times
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> In lugnet.off-topic.debate, Richie Dulin writes:
> > In lugnet.lego.direct, Allan Bedford writes:
> > > In lugnet.lego.direct, Richie Dulin writes:
> > > LUGNET is (part of) the competition for LEGO focused internet time. It
> > > doesn't need to be selling anything.
> >
> > So they make product announcements on a website that is drawing visitors
> > away from their own site? I ask again... does this make business sense?
> >
> > Help me understand your point Richie, you've lost me. :)
>
> LEGO know that (say) ten times as many people end up at LEGO.com, but
> another small but significant group end up at somewhere else.
O.K. So far so good.
> Now, maybe LEGO.com could become LUGNET Mk2
Mk2? You lost me again.
> , but we may not like the
> implications of that happening. They couldn't really condone public
> criticism of their own product on their own website, for instance, could they?
You're probably right. But having a chat forum on their website wouldn't be
breaking any new ground. Martha Stewart has them. How does she deal with
negative comments, and you know there are some out there.
> It could be that LUGNET (and other fan sites) are an important resource to
> LEGO. And that LEGO give them the odd announcement, to make sure they know
> they're appreciated.
They are an important resource, I'm not trying to downplay that concept.
But I'd rather have bulk parts than the odd announcement that gets tossed
out like an electronic bone.
> A meaningful Ford analogy for you, perhaps: Do Ford Mustang fans hand around
> on WWW.FORD.COM?
Two responses to this comment.
1) The other day I was interested in finding out about products offered by
the Leatherman company. They make those neat multi-tools that geeks like me
think we need. I could think of only one place to head
http://www.leatherman.com. I didn't go looking for a fan-based site hoping
the company had made recent product announements there. I trusted that they
had the common business sense to post any and all relevant product
information on their own site first. I found what I was looking for.
2) You're right, the Ford analogy doesn't work very well. But it raises an
interesting question. What would Ford be doing selling snowboards? Answer:
They wouldn't, it's not their business. Which then begs the question...
What is LEGO doing selling wristwatches?
Regards,
Allan B.
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