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Frank Filz wrote:
> Erik Olson wrote:
>
> [snip]
>
> > I don't have a problem adjusting to being in a minority, because we've been
> > coddled lately. LUGNET however has allowed the illusion that we really are
> > all that important and more.
>
> Brad made it clear that while we are a minor part of their market, we
> ARE important to them. We represent a very dedicated fan base which will
> promote the brand, we happily provide information (another one Brad
> mentioned - they DID use the "parts survey" as an input to their
> decision making and it sounded like he was somewhat dissapointed it had
> fallen by the wayside).
I don't know about all of you, but there are at least 6 non-AFOL families
who regularly ask me for Lego advice (including help on buying out-of-production
sets). I have told them exactly what I think about Lego Racers, Juniorization,
Bionicle, and other issues commonly discussed on Lugnet. If I am typical, then
TLC marketing is probably underestimating our influence by a substantial factor.
/Eric McCarthy/
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Message has 1 Reply:
 | | Re: Another Legend dies....
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| (...) I think they're underestimating it less than you think. Brad touched on this type of impact. However, I think their feeling is their whole Mania Club/S@H consituency fits this bill. Brad also made it clear that while he completely understood (...) (23 years ago, 3-Aug-01, to lugnet.trains, lugnet.lego.direct)
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Message is in Reply To:
| | Re: Another Legend dies....
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| (...) However Brad made it quite clear: "on 7 of 8 calls we listened to, you can hear the kid in the background directing the parent". Those sales are FOR kids, no matter whose money is being spent. While I question the 7 of 8 calls (Mike pointed (...) (23 years ago, 17-Jul-01, to lugnet.trains)
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