Subject:
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Re: the latest news
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Newsgroups:
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lugnet.lego.direct
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Date:
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Tue, 18 Apr 2000 17:22:51 GMT
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Highlighted:
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Hi Brad, and thanks.
I do have one serious question for you about Bulk Sales. Have the classic LEGO
window/door molds (known as #214 1-10 in the old 50's and 60's catalogs) been
destroyed? Or are they still available for use? I know that #214/6 (2x2 windows)
are the only size still currently in production.
Thank you,
Gary Istok
Brad Justus wrote:
> Dear All:
>
> First, I'd like to thank Suzanne and Todd for creating the new
> lugnet.lego group and associated subgroups. I hope that this will make
> it easier for everyone to find and read communications between The LEGO
> Company and our enthusiasts -- particularly as we intend these
> communications to be increasingly frequent in the months and years
> ahead.
>
> Second, I'd like to thank all of you for being so patient during these
> last couple of months. We know that it must be difficult to believe
> that there is a light at the end of the tunnel (such light being lit by
> my first communication in December) and then to be frustrated that it
> seems to draw no nearer. And we realize that though it may seem as if
> there have been many words and few actions, we can assure you that we
> have not been idle - but we needed to ensure that all the correct pieces
> were in place before beginning actively our interactions with you. These
> pieces are now largely where they ought to be and, consequently, we are
> ready to begin putting the rubber to the road (or the brick to
> baseplate, as it were).
>
> I and other representatives of The LEGO Company will now be
> participating in LUGNET on the order of once a week or so. We'll be
> happy to answer questions - and we'll be asking some of you as well.
> Please understand, however, that we can't address such juicy (yet taboo)
> topics as upcoming but thus far undisclosed products and other such
> "confidential" areas. We will however, be pleased to engage in dialogue
> with you about your passion for the Brick, and to welcome your
> suggestions for how we may offer better service and products to you, our
> consumers. (I'll be looking for you in lugnet.lego.direct.)
>
> And to that end: I am pleased to be able now to disclose some details of
> our bulk buying program. We anticipate offering purchases of bulk
> elements within 90 days (finishing touches now being applied to our
> manufacturing and fulfillment capabilities for this). Here are the
> highlights:
>
> · Initial availability will be in North America, but Europe will follow
> soon after.
> · When we say bulk orders, we mean large quantities of a single element
> (e.g. 1,000 red 2x6 bricks), not a single order of a thousand different
> elements.
> · Initially, we will offer somewhere in the neighborhood of 40 "basic"
> elements (standard bricks, some tiles and plates, etc.). The list for
> the first available elements will be published in early May.
> · There will be a mimimum order quantity, probably around 50 or 100
> (depending on the size of the element).
> · As the new e-commerce portion of LEGO.com will not be available until
> much later this year, purchases will be made through Shop At Home - that
> is, by placing your orders via telephone. (IMPORTANT: Please do not call
> SAH now - we'll let you know when the bulk service goes live.) In
> Europe, we are creating a new toll-free number for direct purchases.
> · It is our intent going forward to make a certain number of basic
> elements (perhaps a couple hundred or so) available year-round.
> · In addition to this evergreen group, we are creating a system that
> will allow us to offer a set (perhaps an additional 50 to 100) of more unusual
> elements each month. We will publish these elements at the beginning of
> each month, and collect orders for them during the course of that month.
> At the end of the month, we will tally the orders for each element, run
> our production against demand and then ship to you. In order to
> cost-justify production (changing the molds, running the machines for a
> certain period of time), we will require a minimum aggregate order (i.e.
> from all consumers) for each element, or we will not be able to produce
> that element. The beauty of this system is that it potentially allows us
> to manufacture elements which we are not currently producing - which
> will give you the ability to commission purchase of elements long out of
> production (assuming we still have the molds and that you as a group can
> commit to the minimum aggregate purchase). We hope to begin this service
> late this year or early in 2001.
>
> That's the news for now - we hope it is welcome. And we look forward to
> bringing you much more of it in the months and years ahead.
>
> Play Well.
>
> -- Brad
>
> Brad Justus
> Senior Vice President, LEGO Direct
> legodirect@lego.com
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