Subject:
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Re: the latest news
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Newsgroups:
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lugnet.lego.direct
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Date:
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Mon, 17 Apr 2000 02:03:05 GMT
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Viewed:
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1886 times
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Brad Justus wrote:
> Dear All:
>
> First, I'd like to thank Suzanne and Todd for creating the new
> lugnet.lego group and associated subgroups. I hope that this will make
> it easier for everyone to find and read communications between The LEGO
> Company and our enthusiasts -- particularly as we intend these
> communications to be increasingly frequent in the months and years
> ahead.
>
> Second, I'd like to thank all of you for being so patient during these
> last couple of months. We know that it must be difficult to believe
> that there is a light at the end of the tunnel (such light being lit by
> my first communication in December) and then to be frustrated that it
> seems to draw no nearer. And we realize that though it may seem as if
> there have been many words and few actions, we can assure you that we
> have not been idle - but we needed to ensure that all the correct pieces
> were in place before beginning actively our interactions with you. These
> pieces are now largely where they ought to be and, consequently, we are
> ready to begin putting the rubber to the road (or the brick to
> baseplate, as it were).
>
> I and other representatives of The LEGO Company will now be
> participating in LUGNET on the order of once a week or so. We'll be
> happy to answer questions - and we'll be asking some of you as well.
> Please understand, however, that we can't address such juicy (yet taboo)
> topics as upcoming but thus far undisclosed products and other such
> "confidential" areas. We will however, be pleased to engage in dialogue
> with you about your passion for the Brick, and to welcome your
> suggestions for how we may offer better service and products to you, our
> consumers. (I'll be looking for you in lugnet.lego.direct.)
>
> And to that end: I am pleased to be able now to disclose some details of
> our bulk buying program. We anticipate offering purchases of bulk
> elements within 90 days (finishing touches now being applied to our
> manufacturing and fulfillment capabilities for this). Here are the
> highlights:
>
> · Initial availability will be in North America, but Europe will follow
> soon after.
> · When we say bulk orders, we mean large quantities of a single element
> (e.g. 1,000 red 2x6 bricks), not a single order of a thousand different
> elements.
> · Initially, we will offer somewhere in the neighborhood of 40 "basic"
> elements (standard bricks, some tiles and plates, etc.). The list for
> the first available elements will be published in early May.
> · There will be a mimimum order quantity, probably around 50 or 100
> (depending on the size of the element).
> · As the new e-commerce portion of LEGO.com will not be available until
> much later this year, purchases will be made through Shop At Home - that
> is, by placing your orders via telephone. (IMPORTANT: Please do not call
> SAH now - we'll let you know when the bulk service goes live.) In
> Europe, we are creating a new toll-free number for direct purchases.
> · It is our intent going forward to make a certain number of basic
> elements (perhaps a couple hundred or so) available year-round.
> · In addition to this evergreen group, we are creating a system that
> will allow us to offer a set (perhaps an additional 50 to 100) of more unusual
> elements each month. We will publish these elements at the beginning of
> each month, and collect orders for them during the course of that month.
> At the end of the month, we will tally the orders for each element, run
> our production against demand and then ship to you. In order to
> cost-justify production (changing the molds, running the machines for a
> certain period of time), we will require a minimum aggregate order (i.e.
> from all consumers) for each element, or we will not be able to produce
> that element. The beauty of this system is that it potentially allows us
> to manufacture elements which we are not currently producing - which
> will give you the ability to commission purchase of elements long out of
> production (assuming we still have the molds and that you as a group can
> commit to the minimum aggregate purchase). We hope to begin this service
> late this year or early in 2001.
>
> That's the news for now - we hope it is welcome. And we look forward to
> bringing you much more of it in the months and years ahead.
>
> Play Well.
>
> -- Brad
>
> Brad Justus
> Senior Vice President, LEGO Direct
> legodirect@lego.com
One thing that will probobly happen is that you will get several people, who all
want 20 casle helments of one type, and get the whole lot putting in an order for
100 or so then distributing them.
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Message has 1 Reply:
 | | Re: the latest news
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| (...) Yeah, probably. I don't see why they'd have a problem with that -- it redistributes the small-orders workload to the purchasers. (24 years ago, 17-Apr-00, to lugnet.lego.direct)
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