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 LEGO Company / LEGO Direct / 43
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Subject: 
Re: the latest news
Newsgroups: 
lugnet.lego.direct
Date: 
Mon, 17 Apr 2000 10:49:04 GMT
Highlighted: 
(details)
Viewed: 
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In lugnet.lego, Brad Justus writes:
Dear All:

[snip]
· Initial availability will be in North America, but Europe will follow
soon after.
· When we say bulk orders, we mean large quantities of a single element
(e.g. 1,000 red 2x6 bricks), not a single order of a thousand different
elements.
· Initially, we will offer somewhere in the neighborhood of 40 "basic"
elements (standard bricks, some tiles and plates, etc.). The list for
the first available elements will be published in early May. • [snip]
Play Well.

-- Brad

Brad Justus
Senior Vice President, LEGO Direct
legodirect@lego.com

Brad this is very good news.

However, I must state my pessimism of LEGO Directs success if the choice for
initial elements is bricks.  Bricks are very easily obtained in basic buckets.
The current market is saturated with 2x bricks.

Plates and tiles should sell well provided all colors are available.

IMO, the market is much hungrier for minifigs and minifig elements, space
elements, train elements and castle elements.

But this is still great news!



Message has 3 Replies:
  Re: the latest news
 
I don' t know Ed, I think that the market is full of Red, Blue, Yellow and even Black. But I'd love to be able to order bulk Grey, Dark Grey and Tan bricks...maybe even Brown and Clear. Those would be great for building some nice downtown type (...) (25 years ago, 17-Apr-00, to lugnet.lego.direct)  
  Re: the latest news
 
(...) That's true - if and only if you are looking for multiple colors. The sales of large single-color lots on places like eBay show that there's a definite market for this sort of thing. I ran out of black 1x bricks while building my latest MOC (...) (25 years ago, 17-Apr-00, to lugnet.lego.direct)
  Re: the latest news
 
(...) Not quite... there are very few white and red 2x bricks on ebay and the truly bulk (2500) ig white goes for $80-$100 I dont have that kind of money. (...) Jonathan McKay (25 years ago, 18-Apr-00, to lugnet.lego.direct)

Message is in Reply To:
  the latest news
 
Dear All: First, I'd like to thank Suzanne and Todd for creating the new lugnet.lego group and associated subgroups. I hope that this will make it easier for everyone to find and read communications between The LEGO Company and our enthusiasts -- (...) (25 years ago, 16-Apr-00, to lugnet.lego, lugnet.lego.announce, lugnet.announce, lugnet.lego.direct, lugnet.general) !! 

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