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 LEGO Company / LEGO Direct / 2581
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Subject: 
Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
Newsgroups: 
lugnet.lego.direct
Date: 
Tue, 15 May 2001 20:39:42 GMT
Viewed: 
1838 times
  
Larry Pieniazek wrote:

In lugnet.lego.direct, Richard Marchetti writes:
In lugnet.lego.direct, Jeff Thompson writes:
What do you mean by the 'abandoning of "System"'?

I am going from memory here, so bear with me (I will check my memory later
against the source I am referring to).

Earlier I had mentioned a book entitled "The Ultimate Lego Book" which was
published by DK apparently with TLC's full cooperation -- in fact, it might
almost be considered an official Lego product, or at least to have official
sanction from TLC, as S@H in the U.S. sells the book directly to consumers.
This book was the source of my earlier comment about the Pirate theme being
their best selling theme so far -- and I assume that this statement is true
because it is in this book.

In this book, Kjeld Kirk Kristiansen is said to have devised the whole idea
of "system" toys for Lego in the early 1980s.  The point appears to have
been to create a system of toys planned around themes -- hence Town, Space,
Castle, Pirates, etc.  By adding these kinds of themes and elements, TLC was
creating a means to create adventures/play within a broad range of societies
and cultures -- and the user could pretty much build with only their
imagination being the limit.

I don't have my copy of that book in front of me to confirm but this squares
100% with my memory of what it said as well. "system" is a great idea,
incompletely realised as of yet...

++Lar

I think it was GKC rather than KKK that came up with the idea of a
"system of play."  And I think it was part of the vision for LEGO way
before the early '80s.  Maybe even the '60s?  I think I recall that from
"The World of LEGO Toys."  Just the idea of each element belonging to a
"system" of interchangable elements, not necessarily the idea of
"themes" or "product lines" or whatever...although I think that idea
started manifesting itself in the mid-'70s and came to a boil around
'78-'80.

I agree that "system" needs to be more fully realized...especially today
when we have elements from some product lines that are only loosely
compatible with those of another (Bionicle and basic bricks, for
instance).  How does that fit in with the idea of "system?"

--
Thomas Main
main@appstate.edu



Message has 1 Reply:
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
(...) Well as I looked for this I found two places mentioning 'system' or 'system of play'. First was page twelve where it is mentioned that GKC came up with 'system of play' in or around 1954. Second mention is on page seventeen, KKK was mentioned (...) (24 years ago, 16-May-01, to lugnet.lego.direct)

Message is in Reply To:
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
(...) I don't have my copy of that book in front of me to confirm but this squares 100% with my memory of what it said as well. "system" is a great idea, incompletely realised as of yet... ++Lar (24 years ago, 15-May-01, to lugnet.lego.direct)

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