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 LEGO Company / LEGO Direct / 2544
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Subject: 
Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
Newsgroups: 
lugnet.lego.direct
Date: 
Fri, 11 May 2001 15:37:08 GMT
Viewed: 
2954 times
  
In lugnet.lego.direct, Marc Nelson, Jr. writes:
> And another thing...
> 
> Why is there so much secrecy surrounding any information coming from LEGO? It's
> like dealing with the NSA.
> 
> Examples:
> 
> #1: The recent "Train Summit".
> 
> All of the particiapants were required to sign a non-disclosure agreement. Why?
> For that matter, why have a "summit" at all? Why not just let everybody know
> what's going on, instead of releasing the information only to a select few and
> then restricting them from telling anyone else?
> 
> #2: Jimmy Park and the July Surprise
> 
> Jimmy Park recently announced that Castle fans would have something cool
> coming to them this summer, based on his discussions with someone at LEGO. But
> he was worried about not letting too much information out for fear of being cut
> off by LEGO (quote from http://news.lugnet.com/castle/?n=8771):
> 
>  It is about two months off
>  and Lego does not want me to talk about it.  In fact, I don't think I should
>  have mentioned to begin with, but I was so happy I really wanted to share
>  with other Castle fans.  So please, please, please let's not bring it up
>  again until either Lego announces it or I'm authorized to make an
>  announcement on it.  I do not want to further jeparodize may relationship
>  with Lego by leaking anything else.
> 
> He sounds like somebody ratting on the Mafia! Why is information being leaked
> out to only one person? And why is he being made to feel fearful of telling
> anyone else?
> 
> We are not dealing with nuclear secrets here, we are talking about toys! What
> could possibly be so secret that you at LEGO can't tell us? And remember why we
> want to know things like this: because we want to give you money! Isn't that a
> good thing? After seeing the losses LEGO has racked up in the past few years,
> you would think they want to make as much money as possible. And all this weird
> secrecy only stands in the way of that goal.
> 
> So, please, LEGO Direct, tell us (all of us!) what's up with all the secrecy.
> 
> Thank you for your time.
> 
> -Marc Nelson Jr.
LEGO® must remember that the customer is always right, period. -Harvey



Message has 2 Replies:
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
(...) I disagree. It's not an unequivocal truth, although it has to be a guiding principle. There ARE exceptions. ++Lar (25 years ago, 11-May-01, to lugnet.lego.direct)
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
"Harvey Henkelman" <HarveyHenkelman@webtv.net> wrote in message news:GD6Gpw.n5B@lugnet.com... (...) Define 'right' The customer has the ultimate decision to accept or decline But they are often 'wrong' They buy the wrong products for the wrong (...) (25 years ago, 12-May-01, to lugnet.lego.direct)

Message is in Reply To:
  Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
And another thing... Why is there so much secrecy surrounding any information coming from LEGO? It's like dealing with the NSA. Examples: #1: The recent "Train Summit". All of the particiapants were required to sign a non-disclosure agreement. Why? (...) (25 years ago, 5-May-01, to lugnet.lego.direct)

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