LEGO Direct : 2456


LEGO Company / LEGO Direct / 2456	2455 \| 2457

Subject:	Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
Newsgroups:	lugnet.lego.direct
Date:	Mon, 7 May 2001 14:44:55 GMT
Viewed:	1099 times

In lugnet.lego.direct, Marc Nelson, Jr. writes: > > #2: Jimmy Park and the July Surprise > > Jimmy Park recently announced that Castle fans would have something cool > coming to them this summer, based on his discussions with someone at LEGO. But > he was worried about not letting too much information out for fear of being • cut > off by LEGO (quote from http://news.lugnet.com/castle/?n=8771): Some things are worth waithing for. This is one of them. Obviously there are reasons for keeping certain plans secret. They might want to time the release of the information to maximize it's effect on the market. There also might be some uncertainty and they wouldn't want to say they were doing something and then have to back out due to a technical problem. They also might leak some information (perhaps even disinformation like NASA) to generate a buzz. The bottom line is LEGO Direct is doing some incredibly cool things AFOLS wouldn't have even dreamt of just two years ago. My advice is to give them positive reinforcement, and if they want something kept secret, let's respect that. KL

Message has 4 Replies:

		Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
(...) But they don't want it kept secret; if they did, they wouldn't have spilled anything to anyone. Suz hit it right on the head when she called it fan management. TLC wants to manufacture interest in something for which we have no solid (...) (24 years ago, 7-May-01, to lugnet.lego.direct)

		Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
Kevin Loch wrote: <snip> (...) Well said! I would even go so far as to say that LD is the best thing going on in TLC right now. Even as TLC strays woefully away from the concepts which made the toy company the greatest in the world, LD is (...) (24 years ago, 7-May-01, to lugnet.lego.direct)

		Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
"Kevin Loch" <kloch@opnsys.com> wrote in message news:GCyzMv.InD@lugnet.com... (...) What? You mean like I wouldnt have dreamt of e-commerce? Or they they would sell bulk bricks, which I could have done 40 years ago? Or that they might sell trains, (...) (24 years ago, 7-May-01, to lugnet.lego.direct)

		Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
(...) Does this mean that you know the details of "The July Surprise"? Or is whether or not you possess that secret also a secret? You can tell us - we won't spread it around. Promise! Greg (24 years ago, 7-May-01, to lugnet.lego.direct)

Message is in Reply To:

		Bad Policy #2 (Why all the secrecy, LEGO Direct?)
And another thing... Why is there so much secrecy surrounding any information coming from LEGO? It's like dealing with the NSA. Examples: #1: The recent "Train Summit". All of the particiapants were required to sign a non-disclosure agreement. Why? (...) (24 years ago, 5-May-01, to lugnet.lego.direct)

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