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 LEGO Company / LEGO Direct / 2475
2474  |  2476
Subject: 
Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
Newsgroups: 
lugnet.lego.direct
Date: 
Mon, 7 May 2001 16:46:22 GMT
Viewed: 
3136 times
  
In lugnet.lego.direct, Lawrence Wilkes writes:
> What?
> You mean like I wouldnt have dreamt of e-commerce?
> Or they they would sell bulk bricks, which I could have done 40 years ago?
> Or that they might sell trains, which I have always been able to do?
> Or find some old accessory packs that I could have bought 2 years ago
> without any fuss?
> Or that Lego has all but disappeared from UK stores and now I have to buy it
> at high price (without any competition) from LD, and pay shipping too?
> Or that they would sell certain sets only via LD forcing me to pay shipping?
> 
> What is incredibly cool about that?
> 
> Nothing wrong with LD, but incredibly cool? Give us a break.


I can't speak for the UK experience, but here in the US the effects
have been incredibly cool.  Absolutely amazing actually.

Somewhere in my basement I have an unopened case of 5542's that I was
keeping just for the clear train glass.  Now I can buy train windows
*and* doors with clear train glass (in *gray* even).  As far as I've
been told, as recently as a year ago it was (unofficial?) policy that they
would NEVER sell prime parts like that individually.  Clearly LD took
our input and changed that.

Likewise, I can buy 5 tall windows and trans thin walls for office buildings
without spending a fortune on sets for a few pieces.  now I can spend the same
or more on just the parts I need.

I believe the best things are yet to come.

It's great to have a group with high internal visibility taking note of
our comments.  It's even better that they are able to have a small but
significant effect on product and service offerings.  Back in the day,
a few individual employees would read RTL.  Obviously nothing positive
resulted from that.

So, yes in fact all of us were dreaming of these things a few years ago
but I said we never would have dreamt of LEGO actually doing some of them.

KL



Message has 1 Reply:
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
"Kevin Loch" <kloch@opnsys.com> wrote in message news:GCz59A.A7o@lugnet.com... . (...) Except my point was that for a long time in Lego early history that did just that. Sold prime parts individually. Look at late 50's early 60's. I think relative (...) (25 years ago, 7-May-01, to lugnet.lego.direct)

Message is in Reply To:
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
"Kevin Loch" <kloch@opnsys.com> wrote in message news:GCyzMv.InD@lugnet.com... (...) What? You mean like I wouldnt have dreamt of e-commerce? Or they they would sell bulk bricks, which I could have done 40 years ago? Or that they might sell trains, (...) (25 years ago, 7-May-01, to lugnet.lego.direct)

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