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 LEGO Company / LEGO Direct / 2556
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Subject: 
Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
Newsgroups: 
lugnet.lego.direct
Date: 
Sat, 12 May 2001 07:47:12 GMT
Viewed: 
1263 times
  
"Mike Walsh" <mike_walsh@mindspring.com> wrote in message
news:GD6Kwp.9JI@lugnet.com...

"Larry Pieniazek" <lpieniazek@mercator.com> wrote in message
news:GD6KF3.828@lugnet.com...
In lugnet.lego.direct, Harvey Henkelman writes:

LEGO® must remember that the customer is always right, period. -Harvey

I disagree. It's not an unequivocal truth, although it has to be a • guiding
principle. There ARE exceptions.

++Lar

I agree with Larry.  The customer is not always right.  I have seen this
dozens of times with our customers.  What customers do have the right to • do
is spend their money how ever they see fit.

A customer can choose not to buy a product or service and the vendor (in
this case LEGO) has to deal with the ramifications.  If one customer does
this it has virtually zero effect on LEGO.  If enough customers do it then
they will (hopefully) react correctly.  If they fail to react they will • lose
their customers.  It costs a ton of money to win a customer back, much • more
than keeping one happy.  My $0.02, YMMV.

Perhaps the original point would be better stated as
"the market is always right"
i.e. if majority of your customers see it that way, it is probably right.

Our main problem is does AFOL = the market, or a significant enough
percentage that Lego would consider our wishes 'right'?
Evidence so far - we are gradually winning them over.

regards
lawrence

regards
lawrence



Message has 2 Replies:
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
(...) Well put. (...) Maybe. But what if most of us come to our senses and stop doing things like buying 20 garage door packs at a time? :-) (24 years ago, 12-May-01, to lugnet.lego.direct)
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
(...) Well, as a fan who would enjoy having an easier time of obtaining certain elements I hope that the last part is true. Of course, we have this discussion all the time -- and if we are not having it at some point, we cycle back to it eventually. (...) (24 years ago, 12-May-01, to lugnet.lego.direct)

Message is in Reply To:
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
"Larry Pieniazek" <lpieniazek@mercator.com> wrote in message news:GD6KF3.828@lugnet.com... (...) I agree with Larry. The customer is not always right. I have seen this dozens of times with our customers. What customers do have the right to do is (...) (24 years ago, 11-May-01, to lugnet.lego.direct)

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