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 LEGO Company / LEGO Direct / 2460
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Subject: 
Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
Newsgroups: 
lugnet.lego.direct
Date: 
Mon, 7 May 2001 15:20:29 GMT
Viewed: 
1457 times
  
In lugnet.lego.direct, Tony Priestman writes:
Marc,

I'm getting bored now.

You're bored? I have to listen to the endless drumbeat of "like it or lump
it", "you should feel lucky LEGO sells us anything" talk.

On Mon, 7 May 2001, Marc Nelson Jr. (<GCyJ93.Cuy@lugnet.com>) wrote at
08:51:03

I asked what that reason was (for not shipping outside territories) and got
the answer at the top from Tomas Clark, basically, "that's not the way we do
things", which is no answer at all as far as I'm concerned. I got a more
detailed answer from Jake McKee with basically the same point.

TLC doesn't have to tell you anything. Your question is like me asking
you how you clean your teeth. It's just a thing you do. As a corporate
entity, TLC does things the way it does because that's the way it does
it. They probably can't give all the reasons. But to change the way
things are done costs money, so it only happens if there's a compelling
reason. Using Larry's number, 1% of your market isn't compelling.

Maybe the answer to the duplication problem is to just have one big S@H
distribution center in Denmark that ships everywhere -- with 800 numbers in
all the countries to take calls and orders, but everything gets sent to you
from one place. As Jake said, they have the capacity to ship anywhere, but
for whatever reasons, they have everything duplicated several times.

As has also been pointed out in this thread, timeliness is one of the
critical factors in the fulfilment of orders. Can you imagine how much
it would cost to ship your little order from halfway round the world, so
that you get it at the same time as someone who lives just round the
corner? A little extreme, perhaps, but consistency of service is very
important to these people.

And then there's the issue of customs. Packages shipped out of the EU
from Denmark would have to go through customs at the receiving end,
which would add time and possibly cost to the transaction. This seems to
me to be the most compelling reason that there's a NA S@H and a EU S@H.

It's not like S@H delivers your package themselves. I just can't see how
putting the address on an order and charging more for shipping is that much
of a realignment of corporate practice. It doesn't make any more work for me
to send something to Ohio than Nebraska. I would think it would save them a
step to send something directly to me and make me pay for shipping than
sending it to Connecticut and paying employees to receive it, store it and
ship it to me from there. But what do I know?

See above re. costs & timings.

And I don't think that most people (that 99% again) would be happy with
the potentially massive shipping charges for their $10 order.

You might think that saving a step costs less, but it almost certainly
doesn't. E.g. compare the admin costs of getting one large container
full of LEGO through customs, with the cost of getting each set through
individually.

And remember that this will get passed on to the customer.

What makes me grumpy is the overly apologist (IMO) attitude that seems to be
so common around here, which leads to any suggestion that LEGO might
actually be doing something wrong being slapped down (especially if it comes
from a know-nothing, non-summit attending young whippersnapper like myself).

No-one is apologising. TLC isn't doing anything wrong. It's just not
doing what you want it to.

A company not satisfying its customers is doing something wrong.

And hey, give us in the UK a break. In the past, the US has had all
sorts of stuff that we haven't, like the Forestmen's river crossing and
the original Space Shuttle set (1682), not to mention all those value
packs.

This is a great case in point. Were you happy about not being able to get
those sets? I bet there were people in Europe would have liked to get their
hands on the Space Shuttle, even if it meant paying more for shipping and
customs. This isn't a Europe vs. U.S. issue. I have no problem with the
costs being passed on to the consumer. People who want something shipped
across the Atlantic should expect to have to pay for it. There Ain't No Such
Thing As A Free Lunch.

Obviously, people wouldn't pay to have something shipped from another area
if they could get it from their own S@H, so this would only happen in the
case of highly desirable items like the Lost Service Packs. And if people
don't wan't to pay those shipping charges, that is fine. But the people who
are willing to pay them to get sets they really want should be able to do that.

Sorry for boring anyone. I guess I didn't realize how unpopular questioning
official LEGO policy would be. I guess this horse can be pronounced dead.

-Marc Nelson Jr.



Message has 3 Replies:
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
(...) I think that's a bit of an absolutist portrayal, don't you? The point is that people have been trying to explain *why* it is the way it is, not trying to defend it or say it's necessarily the right way of doing something, given infinite time (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
(...) I thought you said you read the Cluetrain Manifesto? I had a chance to hear one of the authors and one point he made in his talk is that companies can, and should, choose which customers to satisfy and which to write off as not being a good (...) (23 years ago, 7-May-01, to lugnet.lego.direct)
  Why all the dumping? Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
(...) Why is that that whenever someone isn't actively attacking LEGO and deriding everything they do, they get accused of being some kind of cheerleading, banner-waving drone? It really gets under my skin sometimes. Someone out there bitches about (...) (23 years ago, 7-May-01, to lugnet.lego.direct, lugnet.general)

Message is in Reply To:
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
Marc, I'm getting bored now. On Mon, 7 May 2001, Marc Nelson Jr. (<GCyJ93.Cuy@lugnet.com>) wrote at 08:51:03 (...) TLC doesn't have to tell you anything. Your question is like me asking you how you clean your teeth. It's just a thing you do. As a (...) (23 years ago, 7-May-01, to lugnet.lego.direct)

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