Subject:
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Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
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Newsgroups:
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lugnet.lego.direct
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Date:
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Mon, 14 May 2001 21:42:18 GMT
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Viewed:
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1435 times
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In lugnet.lego.direct, Jeff Thompson writes:
> There's nothing contradictory about that. What may have been a bestselling
> line in 1989 may have been losing container-shiploads by the mid-nineties. • <snip>
> It's just that what seems like a new and novel thing at the time of >introduction can seem tired when it gets rehashed year after year.
Eh? You mean "tired" like bricks? "Tired" like minifigures? "Tired" like
accessory parts. "Tired" like just about anything that doesn't immediately
gratify or amuse one and requires active user participation and creativity...?!
...why does one buy Lego at all?
What's the point of a "system" for building whatever one can imagine if one
cannot then get one's hands on the materials/elements TLC has already put
forth within existing themes as part of that "system" of play?
Fine. Maybe the idea of "system" was/is just hype. But if it's not hype,
shouldn't it mean access to the sets and elements comprising the existing
"system"? Some sort of coherent cycling of elements should absolutely have
been part of that "system" plan!
I am not saying that I understand TLC's marketing strategies at all -- I am
actively arguing just the opposite. But I am also denying that anyone else
understands what TLC does any better than do I, especially from outside the
walls of "the castle" (if you happen to like Kafkaesque imagery...).
-- Hop-Frog
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Message has 1 Reply:
 | | Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
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| (...) That's a nice slip into quasi-rant mode, but it's rather nonsequitor. Regardless, yes, I might wonder if bricks and minifigures are "tired" (in terms of buyer interest) since LEGO continues to juniorize their product (ie pitch them at younger (...) (24 years ago, 14-May-01, to lugnet.lego.direct)
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