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 LEGO Company / LEGO Direct / 2477
2476  |  2478
Subject: 
Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
Newsgroups: 
lugnet.lego.direct
Date: 
Mon, 7 May 2001 16:55:16 GMT
Viewed: 
1621 times
  
In lugnet.lego.direct, Lawrence Wilkes writes:

"Mr L F Braun" <braunli1@pilot.msu.edu> wrote in message
news:GCz2Du.2xw@lugnet.com...

   That's just the point.  LEGO *is* satisfying its customers,
   on the whole.

How can a company that is losing money be satisfying its customers?

Here's one way... give the stuff away for free. Instant money loser, very
happy customers. (did I hear an internet bubble popping in the background?)

Or were you asking a serious question? There are thousands of ways to
satisfy customers and yet not make money. The trick is to satisfy customers
AND make money doing it.

I think LD is the best hope of satisfying the customers we most care about
(us) and still make money for TLC as a whole. Are they there yet? No. Are
they trying hard? YES!!!!

Feedback is good and helps, so people that say "stop beating a dead horse"
can safely be ignored, as long as it is "constructive" beating. :-)

I may be under NDA for a few not very important things (except to
trainheads) but I am not an apologist.

++Lar



Message has 1 Reply:
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
"Larry Pieniazek" <lpieniazek@mercator.com> wrote in message news:GCz5o4.B4H@lugnet.com... (...) background?) (...) customers (...) The point is though, that Lego does none of those tricks. It is a traditional, conservative company that tries to (...) (24 years ago, 7-May-01, to lugnet.lego.direct)

Message is in Reply To:
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
"Mr L F Braun" <braunli1@pilot.msu.edu> wrote in message news:GCz2Du.2xw@lugnet.com... (...) How can a company that is losing money be satisfying its customers? regards lawrence (24 years ago, 7-May-01, to lugnet.lego.direct)

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