Subject:
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Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
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Newsgroups:
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lugnet.lego.direct
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Date:
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Mon, 14 May 2001 21:02:54 GMT
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Viewed:
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1284 times
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In lugnet.lego.direct, Richard Marchetti writes:
>
> There are numerous other examples for what I am about to express, but here
> are my favorite two contradictory facts about the way TLC does business:
>
> 1. The "Ult Lego Book" pg. 20 notes, "Eleven LEGO Pirates sets were launched
> in 1989, with ships and forts; it became the most successful product line yet."
>
> 2. We all know that the Pirate line has been discontinued.
There's nothing contradictory about that. What may have been a bestselling
line in 1989 may have been losing container-shiploads by the mid-nineties.
And this might have happened even if the design of the sets hadn't gotten
progressively crappier (compare 6289 - Red Beard Runner to 1989's sets).
I doubt that the aquaraiders and other late-90s aquazone-knock-off
sets sold in the late 90s matched the popularity of the initial
introduction, and I never really noticed a decline in design values
over the span of the theme. It's just that what seems like a new
and novel thing at the time of introduction can seem tired when it
gets rehashed year after year.
> ...in the meanwhile, Lawrence, how do we gauge what TLC thinks is right when
> apparently even making $$$ makes no difference to them when it comes to
> killing a product line? There's no evidence of anything but that their
> decisions are made capriciously!
There's no evidence that pirates was a money-making line when it
was killed. Popularity at introduction doesn't guarantee popularity
7 or so years later.
>
> -- Hop-Frog (yes, the mad, the silly, the irrepressible...Hop-Frog)
Jeff <jthompson@esker.com> "Float on a river, forever and ever, Emily"
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Message has 1 Reply:
 | | Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
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| (...) <snip> (...) Eh? You mean "tired" like bricks? "Tired" like minifigures? "Tired" like accessory parts. "Tired" like just about anything that doesn't immediately gratify or amuse one and requires active user participation and creativity...?! (...) (23 years ago, 14-May-01, to lugnet.lego.direct)
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Message is in Reply To:
| | Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
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| (...) Well, as a fan who would enjoy having an easier time of obtaining certain elements I hope that the last part is true. Of course, we have this discussion all the time -- and if we are not having it at some point, we cycle back to it eventually. (...) (23 years ago, 12-May-01, to lugnet.lego.direct)
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