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 LEGO Company / LEGO Direct / 2550
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Subject: 
Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
Newsgroups: 
lugnet.lego.direct
Date: 
Fri, 11 May 2001 21:27:44 GMT
Viewed: 
1763 times
  
I've become a bit concerned by the shrinking Lego shelf-space phenomenon.  I • was
in a K-Mart recently that had no Lego at all (and yes, it did have the
competitors.)  Recently, I've been in several KBs that had a disturbingly • small
amount of Lego.  Generally, I tend to gauge (or rather, make a personal
prediction) regarding the robustness of a store's Lego sales by the amount and
type of SW Lego on the shelves (because SW has no doubt been their system • bread-
and-butter for the last 2 years.)  My philosophy is that when the only Lego on
the shelves is a few marked-down copies of 7124, 7131, or 7111, then Lego • hasn't
been selling very well, because nothing has been re-ordered.  I know more than
one KB that has 80-90% of the same Lego stock (both in terms of volume and
actual inventory) that it had a year ago.  Something evil is afoot.

james

Funny?  The KB I work for not only has the Chrome Castle sets but also just got
the Women's Soccer Team in.  Just FYI.

-Mike Petrucelli



Message is in Reply To:
  Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?)
 
(...) I've become a bit concerned by the shrinking Lego shelf-space phenomenon. I was in a K-Mart recently that had no Lego at all (and yes, it did have the competitors.) Recently, I've been in several KBs that had a disturbingly small amount of (...) (24 years ago, 7-May-01, to lugnet.lego.direct)

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