Subject:
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Re: What makes a cool kid cool? (was: Re: A new area of LEGO.com: the Build section)
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Newsgroups:
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lugnet.lego.direct
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Date:
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Tue, 8 May 2001 13:56:15 GMT
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Highlighted:
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(details)
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Viewed:
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764 times
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In lugnet.lego.direct, Todd Lehman writes:
> > > Does the "Cool Kids" section profile only the amazing kids or does it also
> profile the average or below-average kid? What makes one kid more amazing or cool than another? I thought LEGO was about using your imagination and creativity and not about being cool or amazing. Does this section of your site tell viewers that the creations kids build are cool and amazing or does it tell them that the kids themselves are cool and amazing for having done such cool stuff?>
The Cool Kids area profiles kids who reflect the LEGO values: creativity,
inspiration and construction. It is meant as a departure point for our
audience - a place where they will come and be inspired to be active and
interested in a wide area of topics - to construct, to play and to create.
That being said, we take special care NOT to showcase only “overachievers,”
but instead accessible, normal kids who do particular interesting or
exciting things. For instance, one of our “cool kids” Nicholas, is
interested in animal rights, and is doing what he can with his time and
energy to support what he thinks is an important cause.
What Nicholas’ did - developing a plan and putting it into action, is the
kind of thing we showcase in order to inspire other kids to do similar
things - not necessarily in order to raise money or volunteer for animal
rights causes - but find out what they’re interested in, and pursue it.
So Cool Kids isn't just about kids who create with LEGO bricks, although we
do feature some kids that are whizzes at construction. Building is the
speciality of the Build section, where the creations themselves are
spotlighted (in the Builders Gallery, where anyone can submit pictures).
Cool Kids focuses more on the creators, thus the name.
--Candace Feit & Ari Vena
LEGO Direct
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