Subject:
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Re: Say it ain't so...
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Newsgroups:
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lugnet.general
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Date:
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Sat, 14 Sep 2002 05:34:02 GMT
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Viewed:
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2028 times
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In lugnet.general, Kevin Cheng writes:
> To add to Jeff's point, every company's product/service is made up of a
> portfolio (if anyone know some marketing). The portfolio includes product
> that generates the most profit for the company (Star), products that sell
> well (cash cows), products that is a failure (dog), and some new inventions
> that have yet to become any of the previous three categories (question
> mark). Right now Bionicle is the star product and LEGO is trying to change
> Galidor from the questionable product into at least a cash cow product.
Actually is the cash cow not the one that generates the most profit, while
the star could actually be called the "(rising) star" in that it is "hot"
and generating attention, but not the most profit yet?
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Message has 1 Reply:
 | | Re: Say it ain't so...
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| "John Morgan" <aeonapolloRemove@hotmail.com> wrote in message news:H2Ey4q.9rG@lugnet.com... (...) Yeah the cash cow is the product that is generating the most profit but in the mature stage of the product life cycle. Like you said the star is the (...) (22 years ago, 14-Sep-02, to lugnet.general)
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Message is in Reply To:
| | Re: Say it ain't so...
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| "Jeff Stembel" <aulddragon@earthlink.net> wrote in message news:H2CyrA.Iv@lugnet.com... (...) section of (...) simple (...) been (...) Don't (...) 1x3 (...) I agree with Jeff here. (...) products is (...) is (...) have to (...) any (...) something (...) (22 years ago, 14-Sep-02, to lugnet.general)
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