Subject:
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Re: Say it ain't so...
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Newsgroups:
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lugnet.general
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Date:
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Sat, 14 Sep 2002 04:42:48 GMT
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Viewed:
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2063 times
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> Well...bionicle was an action figure before it was a comic, what
> I'm talking about was the whole manga/ anime thing as well. Most
> people, when buying action figures, tend to buy either imports,
> comic book and science fiction items (like SW, StarTrek of Babylon5),
> (marvel, DC, or foreign comic figures)
> or video game character figures, like Final Fantasy, etc.
> On the other end of the spectrum, the action figure line is too
> filled for lego to even get an edge, un less of course, you're
> talking about Bionicle, but things like that eventually go out
> of style. The others are here to stay, so get used to it.
Bionicle is making money for LEGO right now, and that is what important to a
company that lost quite a bit in the previous years.
>
> > Again, I'd wager that is due to the Galidor show being drek, not the toy being
> > crap. I'd rather have Galidor than any of the action figures I grew up with.
>
> You must be kidding. Well, If I wanted to get my younger cousin a door
> stopper, I guess Galidor would cut it, but he would probably throw
> it away and replace it with a brick. To tell you the truth though, I'm
> sure I would rather have some vintage SW figures instead of Galidor,
> due to their flexability, and of course, style. With a Galidor figure,
> anyone passing your shelf would probably get disturbing thoughts
> looking at some dude with a foot for an arm. Creepy.
>
> > So you can't grasp the principle of diversification to increase profits? Brad
> > mentioned they did this because back in the late 90s, they reached saturation
> > of the market. They were selling in all available markets (additional markets
> > was what was cause profit increases in the 80s and 90s, he said), but the
> > levels of buying weren't increasing. Therefore, they needed to sell to
> > additional markets, hence Mindstorms, the RC car, Bionicle, and some other
> > things.
>
> Mindstorms is okay, and the RC stuff isn't half bad, in fact, I was
> hoping lego could add some more robotics items and studio sets (camera
> components) to their already filled accessories market. Some diversification
> is good, yes, but I don't think anyone will buy Galidor, and by the time
> kids get tired of Bionicle (believe me, they will, because fads eventually
> die), lego will learn their lesson and go back to the bricks. Then hopefully,
> they'll bring back castle, and everyone will be happy. (and you won't
> have to listen to me rant. :)
Many of your assumptions are based on your action, interest, opinion
(A.I.O). Even if you are part of LEGO's target, you are only one of many
potential customers. Just like you, I hate browsing thru a whole bunch of
Galidor sets just to find something I want whenever I go to TRU. But I also
accept the fact that I'm not in LEGO's biggest market.
> Yes, I did ask why, so here's that vagueness factor again. Most of the kids
> have never heard of the show, and when asked about the whole flexability
> thing, one of them said that combining the figures resulted in something
> that "just didn't look right". Another response was "why bother to switch
> parts when I can go out and buy a gundam wing model for half the price and do
> the same, thus resulting in a better looking custom?" and yet
> another replied that "building with bricks is more fun than switching
> parts. It gets boring fast." I must say, that was very perspective, so
> I guess that's why nobody I personally know likes Galidor.
I've to agree here that LEGO might have made a mistake in trying to create a
new "hit" with Galidor. What they are up against are many well established
anime series and video games. And I've never heard or seen the show before
neither... LOL.
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Message is in Reply To:
| | Re: Say it ain't so...
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| (...) Just a joke, y'know...you should be a bit less serious about everything, and since people joke around on other forums, I thought you'd just laugh it off. (maybe that's why the rm2k and anime forums are so popular. Didn't mean to offend you, (...) (22 years ago, 13-Sep-02, to lugnet.general)
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