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Subject: 
Re: Say it ain't so...
Newsgroups: 
lugnet.general
Date: 
Fri, 13 Sep 2002 05:13:04 GMT
Viewed: 
2152 times
  
In lugnet.general, Jeff Stembel writes:
Trimming the followups since it really doesn't belong in the theme groups.

In lugnet.castle, Matt Hein writes:
In lugnet.general, a bunch of people write:

We seem to be at odds on everything...

Someone should start a petition to lego to bring back the once
vibrant diversity to its product line. Your voice counts!

Let me know where to sign up

First, if you're talking online petitions, they don't work.  blah
blah blah blah blah blah....

I find this editing of my post to be highly offensive, and I'd appreciate it
very much if you'd refrain from doing this in the future.

Just a joke, y'know...you should be a bit less serious about everything,
and since people joke around on other forums, I thought you'd
just laugh it off. (maybe that's why the rm2k and anime forums are so
popular. Didn't mean to offend you, although if someone did the same I
wouldn't hold a grudge.)

Not a good week for me, gotta be that stress attributed to my senior year.

Still wouldn't work.  There aren't enough of us.  If you'd read the section of
my post you rudely replaced with "blah blah blah", you'd see why.  The simple
fact is, we don't really affect Lego's sales numbers.  The reason we've been
getting some of what we ask for is because it sells well to children.  Don't
get me wrong, I'm all for asking Lego for specific new stuff, like 1x1 and 1x3
bricks, but I don't see the point in asking for oft-asked things that will
never happen.  Like asking Lego to do away with profitable items.

Well, maybe not, but I think some intelligent imput by the community
should at least give them an idea about it. Why not poll the bulk of the
lego through the site and ask what the fans want, instead of shifting
their gears into another action figure theme.

Also, can someone plese explain to me how making a smaller range of products is
"diversification"?

Here we go again. I meant by this, is that Lego is concentrating on
other themes, thus taking away valuable resources that could be
going towards future castle/ space sets. Instead, these are leaning
towards bionicle and galidor, so we see more junk and less bricks.
If they just went for the classic range of models sets such as
architectural kits, castle expansion sets and the star wars/ space
continguincy, I think that will draw in sales enough.

Uh, and TV shows.  Which is what Galidor is based on.  Oh, and Bionicle has a
comic book to go along with it.

Well...bionicle was an action figure before it was a comic, what
I'm talking about was the whole manga/ anime thing as well. Most
people, when buying action figures, tend to buy either imports,
comic book and science fiction items (like SW, StarTrek of Babylon5),
(marvel, DC, or foreign comic figures)
or video game character figures, like Final Fantasy, etc.
On the other end of the spectrum, the action figure line is too
filled for lego to even get an edge, un less of course, you're
talking about Bionicle, but things like that eventually go out
of style. The others are here to stay, so get used to it.

Again, I'd wager that is due to the Galidor show being drek, not the toy being
crap.  I'd rather have Galidor than any of the action figures I grew up with.

You must be kidding. Well, If I wanted to get my younger cousin a door
stopper, I guess Galidor would cut it, but he would probably throw
it away and replace it with a brick. To tell you the truth though, I'm
sure I would rather have some vintage SW figures instead of Galidor,
due to their flexability, and of course, style. With a Galidor figure,
anyone passing your shelf would probably get disturbing thoughts
looking at some dude with a foot for an arm. Creepy.

So you can't grasp the principle of diversification to increase profits?  Brad
mentioned they did this because back in the late 90s, they reached saturation
of the market.  They were selling in all available markets (additional markets
was what was cause profit increases in the 80s and 90s, he said), but the
levels of buying weren't increasing.  Therefore, they needed to sell to
additional markets, hence Mindstorms, the RC car, Bionicle, and some other
things.

Mindstorms is okay, and the RC stuff isn't half bad, in fact, I was
hoping lego could add some more robotics items and studio sets (camera
components) to their already filled accessories market. Some diversification
is good, yes, but I don't think anyone will buy Galidor, and by the time
kids get tired of Bionicle (believe me, they will, because fads eventually
die), lego will learn their lesson and go back to the bricks. Then hopefully,
they'll bring back castle, and everyone will be happy. (and you won't
have to listen to me rant. :)

I'm not defending it, per se.  Hell, I don't like the line.  I just strongly
disagree with sentiments like it is "the new direction of Lego" and such.

Of course I'd rather have those than Galidor.  That's because I'm not the
target audience of Galidor; I like construction toys rather than action
figures.  However, there are many kids who like to play with them, and
collectors who like to collect them; which is why I find it a perfectly valid
product line.  What people need to realize is that Lego is trying to move away
from *just* making dedicated cosntruction toys to increase profits.  Stick >with
what you like and ignore the rest (or be like me: ignore all the models, and
just pay attention to the parts ^_^).



Which is nice to us, but it may not necessarily sell.  High quality models >have
their place, which is why we have the UCS models and the Sculpture sets.
However, lower quality building sets have their place, too, which is why Jack
Stone exists.

Why bother with low quality sets? I can understand complimentary sets
to themes such as castle fsction expansion sets or small reconaissance
vehicles, but chunky sets just don't appeal to me, and last a while
on store shelves.

"Excuse for Lego"?  Lego is the company, not the brick.  Thus, anything Lego
makes can be called Lego.

Anything made by lego is lego, hence the brick, being lego.

Umm...wait a minute here. If you said anything lego makes is called
lego, than I meant to say that a poor excuse for lego is the product
made by lego that makes no sense. Oh ,never mind....

Did you ask why?  Was it related to the show?  They seem a lot more flexible
that action figures I had growing up.

Yes, I did ask why, so here's that vagueness factor again. Most of the kids
have never heard of the show, and when asked about the whole flexability
thing, one of them said that combining the figures resulted in something
that "just didn't look right". Another response was "why bother to switch
parts when I can go out and buy a gundam wing model for half the price and do
the same, thus resulting in a better looking custom?" and yet
another replied that "building with bricks is more fun than switching
parts. It gets boring fast." I must say, that was very perspective, so
I guess that's why nobody I personally know likes Galidor.

<<_Matt Hein_>>
Fellow lego enthusiast (don't laugh)

and my sig for today

"Maybe I'm wearing out my welcome...who knows..."
- Sergio Aurant, from the Draken Chronicles, a story in progress.



Message has 1 Reply:
  Re: Say it ain't so...
 
(...) Bionicle is making money for LEGO right now, and that is what important to a company that lost quite a bit in the previous years. (...) being (...) with. (...) Brad (...) saturation (...) markets (...) other (...) diversification (...) (...) (22 years ago, 14-Sep-02, to lugnet.general)

Message is in Reply To:
  Re: Say it ain't so...
 
Trimming the followups since it really doesn't belong in the theme groups. (...) I find this editing of my post to be highly offensive, and I'd appreciate it very much if you'd refrain from doing this in the future. (...) Still wouldn't work. There (...) (22 years ago, 13-Sep-02, to lugnet.general, lugnet.space, lugnet.castle, lugnet.town)

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