Subject:
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Re: Say it ain't so...
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Newsgroups:
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lugnet.general
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Date:
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Sat, 14 Sep 2002 04:29:06 GMT
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Viewed:
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1988 times
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"Jeff Stembel" <aulddragon@earthlink.net> wrote in message
news:H2CyrA.Iv@lugnet.com...
> Trimming the followups since it really doesn't belong in the theme groups.
>
> Still wouldn't work. There aren't enough of us. If you'd read the • section of
> my post you rudely replaced with "blah blah blah", you'd see why. The • simple
> fact is, we don't really affect Lego's sales numbers. The reason we've • been
> getting some of what we ask for is because it sells well to children. • Don't
> get me wrong, I'm all for asking Lego for specific new stuff, like 1x1 and • 1x3
> bricks, but I don't see the point in asking for oft-asked things that will
> never happen. Like asking Lego to do away with profitable items.
I agree with Jeff here.
>
> Also, can someone plese explain to me how making a smaller range of • products is
> "diversification"?
>
> > Don't be so pessimistic about it, sheesh.
>
> I'm not being pessimistic; I'm being realistic.
>
> > > Second, since Bionicle is making them so much money, asking them to stop • is
> > > like asking oil companies to stop production of gasoline and go back to
> > > making kerosene. I'll say it again, if you don't like it, you don't • have to
> > > buy it. There are *plenty* of other sets with good parts for pretty much • any
> > > theme you want to build.
> >
> > Maybe so, but I wouldn't compare it to that, since Oil companies are
> > such a larger industry than ABS molding.
>
> You missed my point. Business size is irrelevant; its about stopping
> production on something that is very profitable and going back to • something
> that is less profitable. For Lego, that is Bionicle.
To add to Jeff's point, every company's product/service is made up of a
portfolio (if anyone know some marketing). The portfolio includes product
that generates the most profit for the company (Star), products that sell
well (cash cows), products that is a failure (dog), and some new inventions
that have yet to become any of the previous three categories (question
mark). Right now Bionicle is the star product and LEGO is trying to change
Galidor from the questionable product into at least a cash cow product. All
these aggressive promotions and advertisments are NOT geared toward you, me
nor any older LEGO fans, but the little kids who watch cartoons on FOX
everyday after school because these little kids are LEGO's target market. I
believe LEGO has done enough research about this market's A.I.O., and I
believe that it is very different from ours.
My point is, LEGO will not give up their star product in Bionicle and they
want Galidor to make that list as well.
>
> > In fact, most action figure sales (besides bionicle), are geared towards
> > either comic book heroes or anime/ RPG characters.
>
> Uh, and TV shows. Which is what Galidor is based on. Oh, and Bionicle • has a
> comic book to go along with it.
>
> > Just go to a comic book shop, stack a Galidor figure on the shelf an • watch
> > what happens. Chances are, It will end up on the back alley or
> > at your local bargain bin.
>
> Again, I'd wager that is due to the Galidor show being drek, not the toy • being
> crap. I'd rather have Galidor than any of the action figures I grew up • with.
>
> > You know, that's probably an answer we'll never know, and I
> > just can't grasp the principle that Lego would bother with the
> > whole action figure branch, when in fact, they can stick to tradition
> > and bring us cool models to display on our shelves and rip apart
> > ro customize. There is little to none in the imagination department
> > with bionicle, unless you're a modern picasso who likes to make
> > ostnsibly disgusting models with spare parts. Keep to the bricks,
> > Lego.
>
> So you can't grasp the principle of diversification to increase profits? • Brad
> mentioned they did this because back in the late 90s, they reached • saturation
> of the market. They were selling in all available markets (additional • markets
> was what was cause profit increases in the 80s and 90s, he said), but the
> levels of buying weren't increasing. Therefore, they needed to sell to
> additional markets, hence Mindstorms, the RC car, Bionicle, and some other
> things.
Also because the kids today are different from 10 years ago. A decade ago
we didn't have the high quality graphics and gaming experience of PS2 nor
X-Box that were as real as we could get. Not all family could afford a
Nintendo or Sega Genesis at that time and there weren't any internet games.
Every company has to change and adapt to all the external environment that
affect their products and services.
Can you imagine if a car company keep producing and selling the car every
year or a fashion desginer keep designing new clothing based on 1 design?
>
> > > Um, perhaps they wanted to try something new? Expand into new markets? • Most
> > > companies try to do so, since it is a smart move; if it works, it means
> > > increased revenue.
> >
> > Yeah, but are you trying to defend Galidor to score some moral points
> > or something?
>
> I'm not defending it, per se. Hell, I don't like the line. I just • strongly
> disagree with sentiments like it is "the new direction of Lego" and such.
Like someone said before, if you don't like Galidor then don't buy it. Jeff
is only explaining why LEGO brought out the Galidor line based on an
objective point of view while you seem to take this matter too seriously.
Like I said before, you are not in LEGO's target market for this product, so
it's not a surprise to LEGO that AFOL like us (Yes, including me) do not
like the Galidor line.
>
> > I mean, take a look at it compared to lego sets like
> > sopwith camel or the red baron plane, and ask yourself which you
> > would rather have.
>
> Of course I'd rather have those than Galidor. That's because I'm not the
> target audience of Galidor; I like construction toys rather than action
> figures. However, there are many kids who like to play with them, and
> collectors who like to collect them; which is why I find it a perfectly • valid
> product line. What people need to realize is that Lego is trying to move • away
> from *just* making dedicated cosntruction toys to increase profits. Stick • with
> what you like and ignore the rest (or be like me: ignore all the models, • and
> just pay attention to the parts ^_^).
Another matter of target market.
Kevin
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Message has 1 Reply:
 | | Re: Say it ain't so...
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| (...) Actually is the cash cow not the one that generates the most profit, while the star could actually be called the "(rising) star" in that it is "hot" and generating attention, but not the most profit yet? (22 years ago, 14-Sep-02, to lugnet.general)
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Message is in Reply To:
| | Re: Say it ain't so...
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| Trimming the followups since it really doesn't belong in the theme groups. (...) I find this editing of my post to be highly offensive, and I'd appreciate it very much if you'd refrain from doing this in the future. (...) Still wouldn't work. There (...) (22 years ago, 13-Sep-02, to lugnet.general, lugnet.space, lugnet.castle, lugnet.town)
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