Subject:
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Re: CEO-Letter // The answer
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Newsgroups:
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lugnet.color
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Date:
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Thu, 10 Mar 2005 04:03:48 GMT
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Viewed:
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2888 times
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In lugnet.color, Scott Lyttle wrote:
> (snip)
>
> > To completely overlook a core group of consumers when making a decision as
> > significant as this colour change is a serious oversight. I am a bit
> > confused as to why the CEO would publicly admit to these errors.
>
>
> Ok, it's a known fact that AFOL's make up from 1-5% in sales for TLG.
>
> How does 5% translate to a "core group of consumers"?
>
> Now, if you managed to get 40%, that would be a stronger point for debate...
>
>
> Scott
I must appologize for my poor choice of words. Obviously children are LEGO's
core market. That being said, to ingore even 5% of your market is a pretty
serious oversight. Do you really think that this colour change improved LEGO
sales? Do you think that any children have come running LEGO brand products
just to grab the new and improved greys? Mr. Vig Knudstorp's letter suggests
that the colour change has not yielded such an improvement.
The fact remains, this colour change was a mistake!
Later.
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Message is in Reply To:
 | | Re: CEO-Letter // The answer
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| (snip) (...) Ok, it's a known fact that AFOL's make up from 1-5% in sales for TLG. How does 5% translate to a "core group of consumers"? Now, if you managed to get 40%, that would be a stronger point for debate... Scott (19 years ago, 9-Mar-05, to lugnet.color)
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