Subject:
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Re: CEO-Letter // The answer
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Newsgroups:
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lugnet.color
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Date:
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Wed, 9 Mar 2005 14:03:46 GMT
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Viewed:
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4357 times
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(snip)
> To completely overlook a core group of consumers when making a decision as
> significant as this colour change is a serious oversight. I am a bit
> confused as to why the CEO would publicly admit to these errors.
Ok, it's a known fact that AFOL's make up from 1-5% in sales for TLG.
How does 5% translate to a "core group of consumers"?
Now, if you managed to get 40%, that would be a stronger point for debate...
Scott
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Message has 1 Reply:
 | | Re: CEO-Letter // The answer
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| (...) I must appologize for my poor choice of words. Obviously children are LEGO's core market. That being said, to ingore even 5% of your market is a pretty serious oversight. Do you really think that this colour change improved LEGO sales? Do you (...) (21 years ago, 10-Mar-05, to lugnet.color)
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Message is in Reply To:
| | Re: CEO-Letter // The answer
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| (...) Actually, I agree with Christian. Admitting to a mistake and then stating that you aren't going to do anything to resolve the issue isn't the best way to regain lost support. For many fans, LEGO ceased to be a viable product post-2003. From my (...) (21 years ago, 8-Mar-05, to lugnet.color)
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