Subject:
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Re: CEO-Letter // The answer
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Newsgroups:
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lugnet.color
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Date:
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Wed, 9 Mar 2005 14:36:18 GMT
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Viewed:
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3139 times
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In lugnet.color, Joel Midgley wrote:
> Actually, I agree with Christian.
>
> Admitting to a mistake and then stating that you aren't going to do anything to
> resolve the issue isn't the best way to regain lost support. For many fans,
> LEGO ceased to be a viable product post-2003. From my point of view,issuing
> this statement was a mistake. It doesn't do anything to alleviate the problem
> for colour purists (such as myself). Instead, it calls into question the
> competence of LEGO's market researchers, and exposes LEGO as being a company
> that has been grossly mismanaged. To completely overlook a core group of
> consumers when making a decision as significant as this colour change is a
> serious oversight. I am a bit confused as to why the CEO would publicly admit
> to these errors.
I think the CEO thinks he can lure some of us back into their thrust with an
apology. Since they don't plan on doing anything for AFOLs, a well-written
apology and some respectful words is the cheapest, most effective way for them
of gaining back a part of this market. I'm thinking it's a simple marketing
move. This guy, after all, is there to put LEGO back on track. Isn't he the
one who wants to transfer a part (if not all?) of the manufacturing in the
labor-cheap=because-human-rights-are-not-that-important land of China? I hope
I'm wrong here. I'm not sure I'd still buy products if they move there.
> Also, why does everybody always ask for somebody's LEGO when they complain about
> the colour change? And more to the point, would that colour purist really want
> their collection contaminated with the new grey? Just because you don't support
> LEGO post 2003, doesn't mean that you have abandoned the hobby.
I absolutely agree with you here. I was invited to leave this community a few
times because I said I didn't respect the company anymore. For me, a company
and its products can be very different. I guess others have the right to morph
these two different concepts together. I chose not to.
It should be said however that it's not the first time we have read something
like this and I'm a bit surprised it makes this big a splash. Didn't Jake McKee
say all this before?
Terry
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Message is in Reply To:
 | | Re: CEO-Letter // The answer
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| (...) Actually, I agree with Christian. Admitting to a mistake and then stating that you aren't going to do anything to resolve the issue isn't the best way to regain lost support. For many fans, LEGO ceased to be a viable product post-2003. From my (...) (20 years ago, 8-Mar-05, to lugnet.color)
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