Subject:
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Re: The Official "Issues List"
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Newsgroups:
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lugnet.ambassadors
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Date:
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Fri, 3 Aug 2007 18:19:51 GMT
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Viewed:
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12070 times
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In lugnet.ambassadors, William R. Ward wrote:
> In lugnet.ambassadors, Brian Davis wrote:
> > In lugnet.ambassadors, William R. Ward wrote:
> >
> > > > > There are no space or castle or any other genre that
> > > > > does anything nearly as visible to the public eye as
> > > > > train clubs.
> > > >
> > > > FIRST LEGO League had "nearly 90,000 children participating
> > > > worldwide 8,846 teams" last year, and this year the projection
> > > > is for over 106,000 children. [...]
> > >
> > > Children. Sorry I wasn't clear. I was talking about AFOLs.
> >
> > Why? Your thrust seemed to be the PR value of the 9V trains line - and PR value
> > is to the public, not just AFoLs (in fact, AFoLs, as has been discussed, seem to
> > make up a small percentage of the sales... although I personally seem to be
> > fighting that trend this year :-).
>
> OK, to phrase things more accurately, of all the activities that AFOLs do, train
> shows are the most visible to the public. Joe made an interesting point about
> BrickJournal, but I've always assumed that BrickJournal was "preaching to the
> converted," not to the general public.
William,
BrickJournal is for the converted, and for those who are curious about getting
into the hobby, and seeing what potential exists for LEGO creations. In
essence, it's for those that want to learn more, as well as those who are
already deeply into the hobby.
I agree, train shows do a lot of PR work, but I'll be the first to admit that
making a blanket statement like "the 9V trains does more for LEGO PR than
anything else" may not be entirely accurate. It could be true, but it's simply
because I don't have the numbers (and not sure if anybody would, at that).
It's pretty clear that any LEGO display provides good PR, regardless of theme.
The question is how much of the pie each display contributes to the overall PR.
Since a lot of the train clubs are organized under ILTCO, the PR from the
combined train clubs could mean a sizable chunk of fan-created PR. Would it be
the largest chunk? That's very hard to say. I think it's relative to how you
look at it.
Scott Lyttle
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Message is in Reply To:
 | | Re: The Official "Issues List"
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| (...) OK, to phrase things more accurately, of all the activities that AFOLs do, train shows are the most visible to the public. Joe made an interesting point about BrickJournal, but I've always assumed that BrickJournal was "preaching to the (...) (17 years ago, 30-Jul-07, to lugnet.ambassadors)
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