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In lugnet.off-topic.clone-brands, Mike Petrucelli wrote:
> Interesting. I think Mega Bloks is directly responsible for saving The Lego
> Company. If not for Mega Bloks successfully taking a portion of the market
> share and forcing TLC to reevaluate its direction of straight down the
> toilet a few years ago, TLC would be in a very bad position.
I disagree. TLC had been losing market share to video games, movies,
sports, action figures, and pretty much anything else that a kid could use as a
quick source for distraction. MB probably only made the difference between
being slightly in the black and being slightly in the red.
> Competition breeds quality and value.
Only if it plays by the rules. Knock-offs dilute your market share
regardless of what you produce, since people will look at it and assume it's the
same thing that you're selling, only they can charge less because they didn't
have to invest in R&D (after all, you did it for them), and they'll probably use
cheaper materials because they cost less, so that will bring their MSRP down
even more. The only way you can reclaim that market share is to throw quality
and value out the window, and that's going to drive other customers away.
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Message has 1 Reply:
 | | Re: A serious clone question
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| (...) Uh... Mega Bloks soared in popularity (based on increased shelf space devoted to them) durring the period of crappy LEGO set design a few years ago. Mega Bloks filled the void of mostly brick based sets that LEGO had seemingly abandoned. (...) (...) (21 years ago, 19-Aug-03, to lugnet.off-topic.clone-brands)
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Message is in Reply To:
| | Re: A serious clone question
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| (...) Interesting. I think Mega Bloks is directly responsible for saving The Lego Company. If not for Mega Bloks successfully taking a portion of the market share and forcing TLC to reevaluate its direction of straight down the toilet a few years (...) (21 years ago, 17-Aug-03, to lugnet.off-topic.clone-brands)
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