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Subject: 
Re: New legend is up
Newsgroups: 
lugnet.general
Date: 
Wed, 10 Jul 2002 17:33:00 GMT
Viewed: 
2455 times
  
In lugnet.general, David Eaton writes:
In lugnet.general, Bruce Schlickbernd writes:
With all due respect, I don't think your example holds water.

Well, point of the example wasn't to say that it's the *same* as what was
offered, but that just because there's a vote doesn't mean it's the voters'
"fault". IE that it's possible for TLC to give certain nominees a
better/worse chance of winning.

Yes, but the counter-point was that all sets were highly rated and therefore
it was still the fault of public opinion - if the Battrax was such a sure
fire loser, perhaps people should rethink their rating of it.  I'll be
curious if there are future votes or if they got enough marketing info out
of this so that they feel confident in making their own selections.


I'm sure part of the selection was because they wanted to include sets of
different sizes.

Oh, definitely. And therein is another bag of worms. People tend to love big
sets more than little ones-- the classics that people remember as legends
tend to be large sets. Not as a rule, but usually. So that gives a bit of a
push for the other nominees.

I wondered if this would be a boost or a hindrance.  I voted for the set
that I thought was the best representative of being a Legend, not the one
that I actually preferred to go into production.  I felt the 6074 was going
to be the best buy, very attractively priced, and therefore would have a lot
of adherents (and a worthy Legend in its own right).  I saw many comments
here on Lugnet that the Barracuda was a fine set, but they weren't voting
for it because it was going to be too much money and that they would prefer
a better value.


Interesting aside though-- I'll probably get 1 BSB. If Main Street had one,
I'd probably have gotten 1 too. Same with the Yellow Castle. But *SMALL*
sets people will more often buy in large numbers. People can rationalize
buying small things, but big things tend to be harder. I'd probably have
bought many more Battrax's or BFF's if they had won. Would I have have spent
more money *total*? Dunno. Would TLC make more money total? Dunno. My hunch
is yes, though.

The average person will probably not buy multiple copies - that's more of a
Lugnet member's habit - and Lego has made it clear that Lugnet is at best
the tip of the iceberg when it comes to buying.  I also suspect there is a
higher profit margin in the big sets, so making a dollar for dollar
comparison on the purchaser's end may not relate directly to Lego's profit.


Also note that those high (public) ratings undoubtedly helped
guide Lego in their selections, so it's still a case of blame the public.

Well, the point is really that the other sets were more what AFOL's tend to
think of as Legends. Town Legends? I think Main Street, Airport Shuttle.
Castle Legends? I think Guarded Inn, Yellow Castle. Pirates? Black Seas
Barracuda. Trains? Metroliner. But Space legends? Battrax isn't one of the
first few things that leaps into my head. Although, granted that I think
it's got more appeal for "today's youth" than the Galaxy Explorer or the
Alpha-I Rocket Base, versus things like Main Street, BSB, etc., which I
think are still pretty marketable as is.

Battrax is overrated?  Or ratings do not transalate into what is a "Legend"?
Dunno.  I don't think there is a single space set that sums up the category
as neatly as the BSB does for pirates.  Uniqueness is part of the quotient,
and I don't think Battrax has that, while Guarded Inn does.  But I think
that was part of the test.


Combine that with the fact that people just generally prefer larger sets and
I think Battrax kinda was at a disadvantage. Certainly I don't disagree with
them choosing it to "test the waters", but if this is regarded as strictly a
contest between *themes* (which it isn't by any means), then one could (I
think) fairly argue that the Space theme was at a disadvantage.


But people generally buy smaller sets, so I'm not sure your observation
about larger sets having an advantage is true.  The Guarded Inn is a case in
point, and I'd vote for the smaller 6074 over the larger Yellow Castle, even
with the original minifig accesories.  As to it being a contest between
themes, you answered that yourself: it isn't by any means.  So I don't
really see your comment about space being at a "disadvantage" as having much
of a point.  If the Battrax was such a sure-fire loser, then I think Lego
will pick up on that and search for a different Space set to become a
Legend, production considerations permitting.

The only thing that anyone is really complaining about in the end is in what
order are their particular tastes going to be mollified.  The complete
disappearance of Pirates may have been a large factor in the BSB winning.

Bruce



Message has 1 Reply:
  Re: New legend is up
 
(...) Assuming that Lugnet voting stats were what set their standards, I suppose so. But I'd hope they put more criteria into their research. Basically, I coulda predicted that it was at a disadvantage (I suppose I have no way of knowing that it (...) (22 years ago, 10-Jul-02, to lugnet.general)

Message is in Reply To:
  Re: New legend is up
 
(...) Well, point of the example wasn't to say that it's the *same* as what was offered, but that just because there's a vote doesn't mean it's the voters' "fault". IE that it's possible for TLC to give certain nominees a better/worse chance of (...) (22 years ago, 9-Jul-02, to lugnet.general)

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