Subject:
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Re: Are we? or are some of us builders? (was: Misnomer: we are all Lego collectors!)
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Newsgroups:
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lugnet.general
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Date:
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Tue, 12 Jun 2001 03:09:51 GMT
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Viewed:
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866 times
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In lugnet.castle, James Howse writes:
[snippety snip snip]
> However, LEGO(company) knows where the money is and it's not with the
> builders. And since they're a company who wants to collect money, they need
> to go where it is, generating hype, imposing value and rerelasing sets which
> go for overinflated E-bay prices.
I agree with most of this essay, so haven't quoted it. However, I think
(someone correct me if I'm wrong) that the vast majority of LEGO company's
income is derived from the "younger" market, which I think fall much more
generally into the definition of "builder" [1]. So I think the most money is
probably with the "builders" [2], which is why TLC doesn't generally cater
(directly) for "collectors". The LEGENDS line seems to me to be a relatively
low-cost [3] diversification by TLC to address this imbalance slightly.
ROSCO
[1] This doesnt touch on "juniorisation", which tends to push the definition
more towards "player" than "builder".
[2] or more correctly with the builders' parents / guardians, who most such
builders have wrapped around their little finger 8?)
[3] No model design required - probably not much in the way of tooling up
either.
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