Subject:
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Re: This is stupid... I can't tolerate this *juniorization*...
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Newsgroups:
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lugnet.lego.direct, lugnet.dear-lego
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Date:
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Fri, 10 Aug 2001 02:29:31 GMT
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Viewed:
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537 times
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> > Anyways - LD offerings are definitely an encouraging part of the LEGO
> > product line right now. We need to see more things like the Sopwith - stuff
> > that competes directly with those cool things like the MegaBloks motorcycle,
> > which have to be appealing to kids who want a challenging build. That's
> > probably where LEGO loses its kids as they're growing.
As I am an assistant Manager at a KB toys I can confirm that this happens alot.
Most (roughly 75%) of the people that come into the store do not realize that
the Mega Blocks sets are not Lego brand. One woman today actually asked me if
the Jack Stone fire engine was a Playmobile set.
>
> I have to totally agree with this.. my mom mistook megablocks for LEGO and
> bought me a Desert Patrol from a yard sale sort of thing. It wasn't the same
> as LEGO but I could see how anyone who wasn't a true LEGO fan and just liked
> playing with "blocks" could easily go for this over the stuff LEGO is
> putting out today. I think if LEGO put the Sopwith Camel in stores more kids
> would buy it a lot sooner than from the catalog, especially those kids who
> don't even get the magazine. When all they can see is getting a tank for
> 600-800 pcs (can't remember excactly) or a dorky little RACE car for 8 pcs.
> Does LEGO think that just because it says MEGABLOCKS and not LEGO that they
> won't buy it? Paleeze!
>
> > -Tim (put out a gray/dk gray/tan 1200pc tub!) Courtney
The single most requested Lego item (from the people that actually know the
difference) "Do you have any sets with just bricks." (most of whom follow
with a wave and essentially say) "Not this junk. I want stuff like I had as a
kid."
While Lego may be gearing their merchandise to kids they must understand that,
more often than not, the Adult chooses and pays for the stuff.
-Mike Petrucelli
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