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Subject: 
Re: This is stupid... I can't tolerate this *juniorization*...
Newsgroups: 
lugnet.lego.direct, lugnet.dear-lego
Date: 
Fri, 10 Aug 2001 13:08:34 GMT
Viewed: 
2330 times
  
Jonathan Dallas wrote:

In lugnet.lego.direct, Tim Courtney writes:
In lugnet.lego.direct, Victor Knight writes:

The solution to TLG's woes isn't Bionicle or juniorization, I think the
solution is lowering prices, which we all know could be done.

Bionicle has some interesting features to it that could make it popular with
a different crowd.  I won't say anything against it till it has had a chance.

From what I see, Bionicle is doing great. Whoever is buying it (kids who
would never have otherwise played with LEGO, or kids already captivated
by LEGO, but looking for something more than building yet another fire
station), it has a positive effect. Kids are buying LEGO and building
and playing. Sure, the play style is different from how most of us
played as kids, but then when I was a kid, mecha weren't really on the
horizon yet (and a mecha built with the pieces I had as a kid would be a
sorry sight).

Another line which seems to be doing just fine is the dinosaurs. In the
past few days, none of the stores I've been to have had very many on the
shelves. The smaller dinosaurs are interesting in my mind. There really
haven't been sets in the past which focused on building creatures mostly
out of bricks. I'd say this is a _good_ thing. Showing kids that wow!
You can build animals from bricks. The Creator line is good here also.
In my opinion, the Creator line is brilliant, if you haven't watched the
video that comes in on of the bigger sets, do so. It tells a story by
building various things from bricks (something we AFOLS have also
recently started to do). The set even has a nice selection of parts, and
you don't seem to be paying for the video (the set is about the same
price per brick as all the other Creator sets). Each Creator set also
comes with a decent "idea book."

LEGO needs to improve town for older kids and AFOLs.  Especially since LTCs
are growing more popular - they need good parts availability for layouts,
and the people getting back into LEGO because of an LTC need to see good
stuff to build with themselves.

I think Lego see adults building with Technic, Mindstorms, and Trains, but
they don't understand that I like to build towns with my train sets.  I also
like mindstorms, but I use it to build moving towns.

I think TLC does realize that older folks want to build towns. There is
stuff to build towns with. We have doors and windows in the bulk packs.
There are several decent "town" sets in the studios line. There are a
few buildings in the train line. While Creator has bigger, blockier
pieces, it is well populated with stuff to build towns (though it is
true the doors will look large for minifigs, but those 2x4x3 windows
will work just fine). Harry Potter is also going to be a boon to town
folks I suspect.

--
Frank Filz

-----------------------------
Work: mailto:ffilz@us.ibm.com (business only please)
Home: mailto:ffilz@mindspring.com



Message has 4 Replies:
  Re: This is stupid... I can't tolerate this *juniorization*...
 
"Frank Filz" <ffilz@mindspring.com> wrote in message news:3B73DCD2.1372@m...ing.com... (...) I just can't agree with this. They are NOT buying Lego (in the sense that AFOL would mean), they are buying a plastic mecha toy. I cannot see how them (...) (23 years ago, 10-Aug-01, to lugnet.lego.direct, lugnet.dear-lego)
  Re: This is stupid... I can't tolerate this *juniorization*...
 
(...) Dinosaurs and bricks? I don't remember bricks in the dinosaur sets. Maybe I missed a set, but the ones I've seen have a dino body, two sets of legs, a tail, and a head. None of these are what I would term bricks. Just me being picky. ; ) The (...) (23 years ago, 10-Aug-01, to lugnet.lego.direct, lugnet.dear-lego)
  Re: This is stupid... I can't tolerate this *juniorization*...
 
(...) My son, who was building Red Beard Runners at 6 or 7, likes the Bionicles. Not really much as a building experience, but they seem to capture his imagination. He really enjoyed putting together the Guarded Inn and thought it an excellent set, (...) (23 years ago, 10-Aug-01, to lugnet.lego.direct, lugnet.dear-lego)
  Re: This is stupid... I can't tolerate this *juniorization*...
 
(...) Frank.... you must have gotten a different catalog than I did. I'm looking at the dinosaurs now and what I see are dinosaurs made out of LEGO pieces that are shaped to look like dinosaur parts. Not really LEGO "bricks" as such, but rather (...) (23 years ago, 23-Aug-01, to lugnet.lego.direct, lugnet.dear-lego)

Message is in Reply To:
  Re: This is stupid... I can't tolerate this *juniorization*...
 
(...) Bionicle has some interesting features to it that could make it popular with a different crowd. I won't say anything against it till it has had a chance. (...) Shell is selling gas station sets that have car doors. I've bought enough now that (...) (23 years ago, 10-Aug-01, to lugnet.lego.direct, lugnet.dear-lego)

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