Subject:
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Re: This is stupid... I can't tolerate this *juniorization*...
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Newsgroups:
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lugnet.lego.direct, lugnet.dear-lego
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Date:
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Sat, 11 Aug 2001 03:18:04 GMT
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Viewed:
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2224 times
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In lugnet.lego.direct, Victor Knight writes:
>
> Video games were as popular or more popular in the late 70s - early 90s as
> they are now. The only difference that amounts to anything is that computer
> games can do alot more now (the kinds of computer games that appeal to the
> same market segment of kids as Lego does (althoguh those computer games also
> appeal to the same type of teens and adults) ).
>
> It comes down to an economic thing: Do i build a metropolis with Sim City
> 2000 for $10 or a city with lego for several thousand?
> Do I simulate kingdom building and castle warfare with Age of Kings/Heroes
> of Might and Magic III/Lords of the Realm II for $50 or so, or do I build
> and simulate kingdom building and castle warfare with lego for several thousand?
>
> The solution to TLG's woes isn't Bionicle or juniorization, I think the
> solution is lowering prices, which we all know could be done.
How do think TLC can do this? Make a Castle Kingdom for $50.00? Impossible.
Kids buy lego because of its ability to create, and parents buy Lego because
of its educational value. Lego was always an expensive toy, not just now. So
if the price is the problem, why did Lego just begin the post losses in the
last three years? I can most certainly understand TLC's concern about its
future and therefore I can see why they think they should change their
direction. And, it may be working. Try to fing a Bionicle mask pack, or a
Rahi set at your local TRU, they cannot be found easily. So, if Bionicle is
wildly successful why should TLC revert back to their old style?
Rich
----------------------
http://www.brickfan.bigstep.com
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