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In lugnet.lego.direct, Tim Courtney writes:
> Yup. My one gripe about LEGO Direct is the bulk brick prices. With the 1200
> pc retailing for 20.00 originally, 1.6 cents/piece was a STEAL. It helped out
> a lot of AFOLs (especially train clubs and sculptors like Henry Lim and Eric
> Harshbarger) build up their brick collections and do really cool stuff. The
> 1.6 cents/piece offer proved to us that LEGO could sell bricks for cheap.
> Bulk at .10-.30 cents/piece is a joke, when you're talking about basic bricks.
> My .02 is this - sell bulk basic bricks of all sizes at an average of .05 -
> .07 a piece. Make a bit of profit on them - afterall, you still had to be
> making a profit at the bulk tubs' 1.6 cents. We'll get our bricks relatively
> cheaply,and it'll be true to the idea of buying in bulk - the prices will
> still be less than retail sets.
>
> I know LEGO's worried about the bulk competing with the retail - I'd say don't
> worry about basic bricks competing with retail. The retail sets still have
> their themes and their specialty elements not readily available in bulk.
>
> Having bulk bricks more readily available means that more train clubs can have
> better layouts and more sculptors can build sculptures more cheaply. Eric
> Harshbarger actually sculpts LEGO as a full time job! And train clubs are
> getting noticed more and more at the model railroading shows. To quote that
> new sitcom Bob Patterson, 'help me help you...' ;-) <clip>
> -Tim
I have to agree with Tim. If the Shop@Home prices were more reasonable, more
bulk (Sam's Club) prices, then I would spend my money there. Now I wait until
sets at the retail stores go on deep discount to buy Lego. 50%-75% off before
I get excited. And I am sure that I am not the only one, who waits for this so
they can expand their collection at a reasonable cost. So when Shop@Home can
offer bulk pieces at .05-.07 a piece, I will start making weekly orders.
-Jason Spears
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