Subject:
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Re: This is stupid... I can't tolerate this *juniorization*...
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Newsgroups:
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lugnet.lego.direct, lugnet.dear-lego
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Date:
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Fri, 10 Aug 2001 01:54:02 GMT
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Viewed:
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485 times
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In lugnet.lego.direct, Tim Courtney writes:
> In lugnet.lego.direct, Victor Knight writes:
>
> > The solution to TLG's woes isn't Bionicle or juniorization, I think the
> > solution is lowering prices, which we all know could be done.
>
> While I agree to an extent - I'll semi-defend LEGO here. AFOLs don't have
> all the facts in front of them (as an employee or two have pointed out to me
> a couple times when I've mentioned price). There are factors like cost of
> the plastic (tied to the oil industry), cost of pigment for plastic
> (different color bricks cost different amounts), and the fact that LEGO's
> been in the red for the last two or three years.
>
> Though there is a point in saying, 'Jack Stone may be the first step,
> where's the next? Where's the more advanced Town?' There is none right now
> - Town builders have to go to other lines to buy pieces to build towns with.
> And pieces for towns don't come as readily now as they did back in the day.
> I can't remember the last time I saw a car door, and after killing
> headlights on cars the headlight bricks aren't as common either. And then
> there's garage doors - an essential part of building a realistic town, out
> of production and incredibly rare (boy am I glad I snagged 4 copies of the
> service pack recently - thanks LFB!)
>
> LEGO needs to improve town for older kids and AFOLs. Especially since LTCs
> are growing more popular - they need good parts availability for layouts,
> and the people getting back into LEGO because of an LTC need to see good
> stuff to build with themselves.
>
> Plus - what about providing sets that are stimulating enough to inspire an
> older group of kids to become the AFOLs of tomorrow? Jack Stone won't give
> that to them.
>
> Anyways - LD offerings are definitely an encouraging part of the LEGO
> product line right now. We need to see more things like the Sopwith - stuff
> that competes directly with those cool things like the MegaBloks motorcycle,
> which have to be appealing to kids who want a challenging build. That's
> probably where LEGO loses its kids as they're growing.
I have to totally agree with this.. my mom mistook megablocks for LEGO and
bought me a Desert Patrol from a yard sale sort of thing. It wasn't the same
as LEGO but I could see how anyone who wasn't a true LEGO fan and just liked
playing with "blocks" could easily go for this over the stuff LEGO is
putting out today. I think if LEGO put the Sopwith Camel in stores more kids
would buy it a lot sooner than from the catalog, especially those kids who
don't even get the magazine. When all they can see is getting a tank for
600-800 pcs (can't remember excactly) or a dorky little RACE car for 8 pcs.
Does LEGO think that just because it says MEGABLOCKS and not LEGO that they
won't buy it? Paleeze!
> -Tim (put out a gray/dk gray/tan 1200pc tub!) Courtney
<<Joel (I'm not that good with words) Dobbins>>
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