Subject:
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Re: General session Q&A
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Newsgroups:
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lugnet.lego
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Date:
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Tue, 17 Feb 2004 07:14:44 GMT
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Viewed:
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4382 times
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In lugnet.lego, Mark Rideout wrote:
> This is actually a very valid point. We can make our own "marketing" campaign at
> any public display. We (as AFOLs) can raise the issue that Lego has created. Be
> as negative as you want to be. Tell kids that their old sets no longer are
> “compatible” with the new sets.
Wow. You mean all of a sudden the bricks stopped fitting together? You mean
all of a sudden the new dark gray can't be used with the old blue, red, and
black? Do the new gray bricks actually REPEL the old gray colors?
Amazing! I didn't know that!
> ... Tell them that they are wasting their money
> buying new sets.
Wow! You mean if they buy a $10 Alpha Team set, it isn't actually worth $10?
Fascinating!
If they buy ANOTHER, $20 World City set, the two together are *ACTUALLY*
*WORTHLESS*, and whatever they buy next year *ACTUALLY* *WILL* *NOT*
*INTERCONNECT* with what they bought this year?
Wow! Incredible revelations abound!
> ... Heck even point people to alternatives vs. buying new sets –
> show them Bricklink as a way that they can buy old gray and brown colors.
Wow! You mean the average buyer in the aisles of Toys R Us - say, for example,
Grandma buying a burthday gift for Johnny - would actually respond positively to
the suggestion of going to website, and buying some nice dog-chewed light grey
(that's CLASSIC LIGHT GRAY (c)2004 ANAL-RETENTIVE LEGO FANS, INC.) 1x2s, in lots
of 50 or more, would be a g-r-r-R-REAT alternative to picking up a nice colorful
World City boxed set for Johnny?
> ... Get
> the message out there! We can even do radio spots like "public service
> announcements" -- maybe even getting on talk radio/TV and let them hear our
> outcry!
NPR is waiting!
> In the manner that we can positively affect kid's opinions, we can just as
> easily put a negative spin on their opinions.
>
> Of course we don’t have to do this.
You mean you *don't* have to lie to Lego consumers? Yay!
No wonder most large companies considers most AFOToys opinions to be worthless.
Turns out they actually are!
Kevin
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Message has 2 Replies:
 | | Re: General session Q&A
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| (...) I am so with you on this one Kevin. AFOLs with big collections and intentions of building very special MOCs are a totally different consumer to the average kid or parent buying Lego. A lot of the AFOLs here are annoyed about losing the (...) (20 years ago, 17-Feb-04, to lugnet.lego)
| | | Re: General session Q&A
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| In lugnet.lego, Kevin Johnston wrote: (snip) Very harsh/sarcastic tone, Kevin(1) but I have to agree with the substance. I do not like the color change one bit but I don't see myself standing in aisles telling people not to buy stuff! The bricks (...) (20 years ago, 17-Feb-04, to lugnet.lego)
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Message is in Reply To:
| | Re: General session Q&A
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| (...) This is actually a very valid point. We can make our own "marketing" campaign at any public display. We (as AFOLs) can raise the issue that Lego has created. Be as negative as you want to be. Tell kids that their old sets no longer are (...) (20 years ago, 16-Feb-04, to lugnet.lego)
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