Subject:
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Re: General session Q&A
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Newsgroups:
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lugnet.lego
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Date:
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Mon, 16 Feb 2004 19:54:59 GMT
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Highlighted:
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In lugnet.lego, Adrian Egli wrote:
> In lugnet.events.brickfest, Kevin Salm wrote:
>
> Maybe public events are what we need to do most.
>
> As you said, LEGO is doing a rather poor job getting word out to the public of
> this color change. I have told many of my cousin's kids if they buy a new set
> with grey bricks it might not match what they have.
>
> Events give us AFOLs who do these shows the opportunity to tell the public of
> this screw up. Right now, it appears only those who are on LUGNET and similar
> sites are making our opinions expressed to LEGO. But as for that kid looking at
> the sets in a Target, TRU, wherever, he has no clue of this color change. At
> events or stores we can tell those kids (or better yet their parents!) what they
> will get if they buy that new set.
>
> Someone has to educate the consumer and if it's not LEGO or us, who will it be??
>
> Adr.
This is actually a very valid point. We can make our own "marketing" campaign at
any public display. We (as AFOLs) can raise the issue that Lego has created. Be
as negative as you want to be. Tell kids that their old sets no longer are
“compatible” with the new sets. Tell them that they are wasting their money
buying new sets. Heck even point people to alternatives vs. buying new sets –
show them Bricklink as a way that they can buy old gray and brown colors. Get
the message out there! We can even do radio spots like "public service
announcements" -- maybe even getting on talk radio/TV and let them hear our
outcry!
In the manner that we can positively affect kid's opinions, we can just as
easily put a negative spin on their opinions.
Of course we don’t have to do this.
-mark
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Message has 3 Replies:
 | | Re: General session Q&A
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| (...) This is a very good idea and it does work. I have informed many people in the Lego aisles of many stores about the color change. Many of them leave without purchasing anything, or they just decide to buy the MB. Not all of them care. But I (...) (20 years ago, 16-Feb-04, to lugnet.lego)
| | | Re: General session Q&A
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| (...) ~~snip~~ It is NOT my intention or goal to be negative. TLC does NOT need my help to ruin their brand image. They have proven they can do it all by themselves. As evidence, TLC threw out a perfectly good 25-year old trademark when they stopped (...) (20 years ago, 17-Feb-04, to lugnet.lego)
| | | Re: General session Q&A
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| (...) Wow. You mean all of a sudden the bricks stopped fitting together? You mean all of a sudden the new dark gray can't be used with the old blue, red, and black? Do the new gray bricks actually REPEL the old gray colors? Amazing! I didn't know (...) (20 years ago, 17-Feb-04, to lugnet.lego)
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Message is in Reply To:
| | Re: General session Q&A
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| In lugnet.events.brickfest, Kevin Salm wrote: snipped (...) Maybe public events are what we need to do most. As you said, LEGO is doing a rather poor job getting word out to the public of this color change. I have told many of my cousin's kids if (...) (20 years ago, 16-Feb-04, to lugnet.lego)
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