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>
> 3. Has anyone at Lego heard of Coca-Cola?? They tried to change their formula,
> lost huge amounts of money, and SWITCHED BACK to the original formula. It
> seems any lesson taught there has not been learned by anyone at TLC.
Actually the Coca-Cola formula has changed many times over the years (for
example they switched from sugar to corn syrup when sugar prices went up) and
only the New Coke was advertised.
> 4. Why has this color change NOT been marketed?? IF it is such a good thing,
> such as "New and Improved Colors" then why is it not presented as such??
>
> This lack of marketing and communication about a product change means to me,
> personally, that Lego is trying to sneak it in the back door. Either that, or
> their marketing experts and consultants were asleep during Marketing 101.
Just like Coke does not advertise its minor changes than LEGO does not advertise
its minor color changes.
By the way Lego has changed color a number of times in the past (although I am
not sure whether some of those changes were due to quality control issues or
actual concious changes) The only reason I think it is such a big deal now is
that the colors they did change are the most commonly used by MOC builders.
Bartek
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Message is in Reply To:
 | | Re: General session Q&A
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| (...) Had I beed at BF PDX, I would have wanted to ask the following questions: 1. How many staffers lost or will will lose their jobs as a result of this color chage fiasco?? I know if I were KKK, I would discharge the entire marketing team, the (...) (20 years ago, 16-Feb-04, to lugnet.events.brickfest)
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