Subject:
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Re: General session Q&A
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Newsgroups:
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lugnet.lego
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Date:
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Mon, 16 Feb 2004 23:22:34 GMT
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Viewed:
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4215 times
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In lugnet.lego, Mark Rideout wrote:
> In lugnet.lego, Adrian Egli wrote:
> > In lugnet.events.brickfest, Kevin Salm wrote:
> >
> > Maybe public events are what we need to do most.
> >
> > As you said, LEGO is doing a rather poor job getting word out to the public of
> > this color change. I have told many of my cousin's kids if they buy a new set
> > with grey bricks it might not match what they have.
> >
> > Events give us AFOLs who do these shows the opportunity to tell the public of
> > this screw up. Right now, it appears only those who are on LUGNET and similar
> > sites are making our opinions expressed to LEGO. But as for that kid looking at
> > the sets in a Target, TRU, wherever, he has no clue of this color change. At
> > events or stores we can tell those kids (or better yet their parents!) what they
> > will get if they buy that new set.
> >
> > Someone has to educate the consumer and if it's not LEGO or us, who will it be??
> >
> > Adr.
This is a very good idea and it does work.
I have informed many people in the Lego aisles of many stores about the color
change. Many of them leave without purchasing anything, or they just decide to
buy the MB. Not all of them care. But I feel it is my duty to inform every
person I come in contact with in those aisles about this.
The last child I purchased sets for wanted me to take every one of them back to
the store. He is 8 years of age. But as soon as he opened the first new set, he
noticed that the colors did not match. I ended up taking $300.00 worth of Lego
sets back to TRU to exchange for older sets. He is a happy 8 year old now.
So, informing the general public does work. Not always, as I said, but if this
case of corporate stupidity hurts them enough, they may have no choice but to
reverse the decision.
Enough said,
Steven Weiser
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Message has 1 Reply:
Message is in Reply To:
 | | Re: General session Q&A
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| (...) This is actually a very valid point. We can make our own "marketing" campaign at any public display. We (as AFOLs) can raise the issue that Lego has created. Be as negative as you want to be. Tell kids that their old sets no longer are (...) (20 years ago, 16-Feb-04, to lugnet.lego)
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