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<snipped>
> Had I beed at BF PDX, I would have wanted to ask the following questions:
>
> 1. How many staffers lost or will will lose their jobs as a result of • this
> color chage fiasco??
I would be willing to bet not a single one. The ones that will lose their
jobs are the line workers. The first to go when a company runs into a
financial downturn.
>
> I know if I were KKK, I would discharge the entire marketing team, the • research
> team, and any outside firms or contractors involved with the color change
> fiasco. I would proabably also fire those who authorized this monstrous • mistake
> and the engineers who developed the horrible new colors.
Could not agree with you more!
> 2. How low are first-quarter sales in 2004 worldwide and how much is • attributed
> to the color change disaster?? What is the expected finacial loss as a • result
> of the color change??
Lego is a company that lacks any shred of the forsight it takes to see stuff
like this. They will blindly proceed and then be astonished that there was
still a decline. They brought back Galidor, that speaks for itself.
I know for myself, I spent close to 20K on Lego last year. This may not be
a lot by some AFOL standards, but it sure seems stupid to me that this is
business Lego is willing to throw away without even thinking twice. My
spending this year will be lucky to hit one tenth of that. What I do buy
will not be new products but rather older stuff that I never had or want to
have again.
>
> 3. Has anyone at Lego heard of Coca-Cola?? They tried to change their • formula,
> lost huge amounts of money, and SWITCHED BACK to the original formula. • It
> seems any lesson taught there has not been learned by anyone at TLC.
Coke must not be available in Billund. :)
> 4. Why has this color change NOT beem marketed?? IF it is such a good • thing,
> such as "New and Improved Colors" then why is it not presented as such??
>
> This lack of marketing and communication about a product change means to • me,
> personally, that Lego is trying to sneak it in the back door. Either • that, or
> their marketing experts and consultants were asleep during Marketing 101.
I think this is exactly why the explanation being offered is so hard to
swallow. It takes a phenomonal level of ignorance to handle something this
big in such a manner. It is clear to me that KKK must put an aweful lot of
faith in a group of completely incompetant engineers in the design lab.
> 5. How are AFOLS who put on public events suppoed to answer or comment on • the
> color changes??
>
> I know I only have NEGATIVE things to say about it, and as such may have • trouble
> in future being diplomatic about it. In a big way, I don't even want to • do
> public events with Lego anymore because I don't want to be put in that
> situation. If I cannot say anything good, perhaps I should not say • anything at
> all, which means I stay home!
You hit the nail on the head here Kevin, might as well stay home. I could
not in any way support Lego on this particular issue.
Greg
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Message has 2 Replies:
 | | Re: General session Q&A
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| (...) I completely agree. I don't think anyone at LEGO will lose their job for this. I also don't think "that Lego was trying to sneak the color change in the back door". This statement implies that they actually thought the color change was (...) (20 years ago, 16-Feb-04, to lugnet.events.brickfest, lugnet.lego, FTX)
| | | Re: General session Q&A
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| (...) Funny thing about Coke, Denmark, and LEGO. When they flew us over (business class) on KLM in 1992 from NY to Copenhagen, they served Coke and LEGO on board. But for the short hop from Copenhagen to Billund, the local airline served the (...) (20 years ago, 20-Feb-04, to lugnet.events.brickfest, lugnet.lego, FTX)
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Message is in Reply To:
| | Re: General session Q&A
|
| (...) Had I beed at BF PDX, I would have wanted to ask the following questions: 1. How many staffers lost or will will lose their jobs as a result of this color chage fiasco?? I know if I were KKK, I would discharge the entire marketing team, the (...) (20 years ago, 16-Feb-04, to lugnet.events.brickfest)
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