Subject:
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Re: General session Q&A
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Newsgroups:
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lugnet.lego
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Date:
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Tue, 17 Feb 2004 01:57:47 GMT
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Viewed:
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4822 times
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In lugnet.lego, Gregory Muri wrote:
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That is just it Kevin, nobody at Lego got any sense. They just responded to
the one and only thing that corporate robots instantly respond to. The loss
of money, especially on the scale that Lego did last year, is a powerful
thing. It will likely take a much bigger loss than 2003 for them to change
back this color fiasco.
Greg
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See... I disagree with you on this point. The poor sales of 2004 will have
nothing to do with color change. We, the AFOLs may cease buying because of this
fact, but that is a drop in the bucket of problems, a mere 5% loss in a world of
hurt for TLG.
To h@#$ with the color change, let’s say it never happened. OK, now look at the
product lines for what they are. They’re action figures. There is no building
or creativity.
The New Castle (Big Figs): Galidor Redux.
(OK, so maybe not as bad as Galidor, but still a far cry from LEGO’s core
values)
The New Castle (Minifig): Can You Say Playing Our Children For Imbeciles?
Make & Create - Creator: Closest to Core Value We Have
Make & Create - Designer: Nothing But Specialized Bits and Bobs
(To me, these sets are equivalent to selling an older bucket with nothing but
Antennae and Radar Dishes; wonderful for the collector, wonderful for flashy
factor, horrid for creativity without basic bricks to augment)
Make & Create - Technical Wonders: A Beast Slain
(This is the carcass of what LEGO Technic used to be. Not a studded beam in
sight, not a Technic trademark look at all.)
Racers: The This-Theme-Should-Have-Been-Killed-Long-Ago Theme
(Again, great for a collector adding to a collection, horrid for a child just
starting one. I also have a big question about the K’nex construction of the RC
Cars.)
Alpha Team - Arctic: The Award Winner for Closest to LEGO Core Values
(The transformations really show what LEGO is about: Transience and Change)
Spiderman: Dumbing Down The License and Tossing Bones
(compare the lamppost and hydrant in 4853 with last year’s models. Complexity
wise, they are down the tubes. Add to this the 4+ sets based on a movie rated
PG-13 and a decidedly realistically violent comic. “Train Rescue” is a bone to
say that Train is still alive in Town, other than Potter.)
Bionicle: Et Tu, Technic.
(Bionicle, IMHO, was the rifle blast that killed traditional Technic, and the
new sets are just the final nails in the coffins.
Color Change Aside, TLG can’t blame this years losses on 5% of the market. When
they lose this next year, the blood isn’t on the Color R&D Workers’ hands, but
rather the Set Designers and Management who have killed the brand’s creativity
by failing to CHALLENGE today’s children, instead, feeding them cookie cutter
fads and nothing else.
The color revert will never occur. There are far bigger problems at hand.
-John Rudy
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Message has 1 Reply:
 | | Re: General session Q&A
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| (...) a few idle remarks from the peanut gallery Many (most ?) AFOLs buy at clearance. Because certain AFOLs stop buying at clearance, doesn't mean that the stuff will just sit there and go unsold forever. Some clearanced stuff moves back up the (...) (20 years ago, 17-Feb-04, to lugnet.lego, FTX)
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Message is in Reply To:
| | Re: General session Q&A
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| That is just it Kevin, nobody at Lego got any sense. They just responded to the one and only thing that corporate robots instantly respond to. The loss of money, especially on the scale that Lego did last year, is a powerful thing. It will likely (...) (20 years ago, 17-Feb-04, to lugnet.lego)
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