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"Kevin Salm" <kdsalm@dreamscape.com> wrote in message
news:Ht7EJ5.s62@lugnet.com...
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>
> When laundry detergent or toothpaste or automobiles or shampoo or razors • or
> pizza are changed, the marketing departments and advertising agencies • involved
> always ramp up huge campains claiming "NEW AND IMPROVED" etc. Each small • change
> commands gigantic expenditures for new packaging, new advertising, and the • like.
> They get the word out.
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Did TLC make a big splash about the color change at the Toy Fair this past
weekend? If the change really is for the reasons which Jake outlined then I
would expect TLC would be disclosing and promoting it at the Toy Fair and be
actievely hyping it to their retail customers.
Does anyone know if it was even mentioned at the Toy Fair?
Mike
--
Mike Walsh - mike_walsh at mindspring.com
http://www.ncltc.cc - North Carolina LEGO Train Club
http://www.carolinatrainbuilders.com - Carolina Train Builders
http://www.bricklink.com/store.asp?p=mpw - CTB/Brick Depot
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Message is in Reply To:
 | | Re: General session Q&A
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| (...) My thinking on this was even broader than just AFOL's. I was thinking of the lack of marketing to the masses. When laundry detergent or toothpaste or automobiles or shampoo or razors or pizza are changed, the marketing departments and (...) (20 years ago, 17-Feb-04, to lugnet.events.brickfest, lugnet.lego, FTX)
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