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Subject: 
Re: Article text
Newsgroups: 
lugnet.general
Date: 
Mon, 1 Mar 2004 05:05:47 GMT
Viewed: 
872 times
  
In lugnet.general, Ken Nagel wrote:
   I have no idea what brought you to that conclusion. One of the hottest sellers keeping the Lego stors afloat right now is the pick a brick. People are gobbeling up the colors you seem to not find useful.

They’re selling because they’re rare colors, not because they’re particularly useful. And I’d be surprised in a large number of them weren’t bought specifically to put on Bricklink. I still don’t see many MOCs that actually use them.

   That is the whole point of this thread and you failed to make a single argument supporting your opinion. I like “gunmetal” though. If we keep calling it that instead of bley Lego is sure to get rid of it!

You want supporting arguments? Fine. They’d have to keep double stock of grey resin on hand, since they’d have to purchase minimum quantities of each color. That means they’d not only have to pay twice as much up front, but they’d also have to devote twice as much space to storing the resin pellets. They’d have to devote twice as much space to storing finished parts, both in the manufacturing plants and for the various Consumer Affairs divisions to pull replacement parts from. They’d have to keep track of which was which, and that’s not as easy with the light-greys as it is with other colors. Furthermore, having two colors that are so similar would either mean that one of them would get used less in favor of the other, or they’d both get used about half the time. In the former case, the shorted color would be a lot less useful than the more heavily used color, and in the latter case, both colors would be half as available as one unified color would be, making it twice as hard to collect either of them. And, when you look at the long history of the original colors, they are clearly more useful at present than the new versions will be for years, so it makes more sense to switch back now. As time goes on, and the new colors see use in higher quantities and a wider variety of parts, it will stop making as much sense to abandon them in favor of the original colors, and it will therefore be less likely to happen. Good enough for you, or do you need more?

   I’m sure the hundreds of people they’ve layed of from their jobs with Lego production would be happy to know this.

As has been stated plenty of times before, the 2003 loss was every bit as much a matter of flagging toy sales in general as it was bad business practices for their specific company. Advertising might have helped boost business somewhat, but they still would have had losses, and people still would have been laid off. It still doesn’t change the fact that a new Hogwarts is going to seriously outsell a 2-year old Hogwarts in the current market, and well enough that the extra cost of developing a new version will be reclaimed in short order. Kids have had over two years now to find out about and purchase the original version. If they still don’t own it yet, the company shouldn’t bank it’s future on them all buying it sometime this year. The lifeblood of a toy company is new product. I’d still love to be able to buy the original Toa and Turaga sets, but they had to make way for newer sets that would appeal to a wider range of fans (i.e. those who already had the first batch).

   You arn’t keeping up with current events. With the layoffs at the top of the company they said with no uncertain terms that they were dropping ALL licenced lines as they were not making enough money. The “new” sets like the multi-purple bus and Dora were planed far in advance of that anouncment. Once the licences already paid for expire so do the associated lines.

They never said any such thing. The moment they announced that they were going to concentrate on their core productes, there were rampant (and unfounded) theories that this meant all licensed lines would be dropped immediately, and it didn’t take very long before such rumors were squashed (though, apparently, not as effectively as they’d hoped, if you still believe they’re all going away). If you read this press release, the third paragraph reads:

This does not mean that the company will exclude that kind of stories and themes, but just that the growth should be based on the fundamental products, where sales do not to the same extent go up and down, depending on whether or not there is a new movie this year.

I run a news site, so I try to keep regular tabs on major press releases like this on general principle, but the instant the future of BIONICLE looked uncertain (despite the fact that it’s the best-selling line in the entire LEGO catalog), you better believe I paid extra close attention to this specific turn of events.



Message has 1 Reply:
  Re: Article text
 
(...) Awfuly bullheaded of you just because YOU don't find them useful. I've wittnessed hundreds of PAB purchases and the overwelming majority of them are because the people buying them because they enjoy them. As for MOCs I've seen many including a (...) (20 years ago, 1-Mar-04, to lugnet.general, FTX)

Message is in Reply To:
  Re: Article text
 
(...) I have no idea what brought you to that conclusion. One of the hottest sellers keeping the Lego stors afloat right now is the pick a brick. People are gobbeling up the colors you seem to not find useful. (...) That is the whole point of this (...) (20 years ago, 1-Mar-04, to lugnet.general, FTX)

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