Subject:
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Re: Article text
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Newsgroups:
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lugnet.general
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Date:
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Sun, 29 Feb 2004 21:57:28 GMT
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Viewed:
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804 times
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In lugnet.general, Ken Nagel wrote:
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You haven’t made that point though. They have a virtual spectrum now. If more
colors cost more money they should just drop every thing except the original
red, white, and black.
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...and yellow and blue. I’m sure there are people who would be happy if every
piece that was produced from now on would be a 2x4 in one of the original five
colors, but that would pretty much drive the company into the ground. They do
have too many colors right now. How useful is light-yellow? Light-orange?
What about bright-green? Of course, if they go back to the original five
colors, that means no green, no, tan, no brown, and no greys. Granted, the
original brown and greys are gone anyways. Still, going with too few colors is
just as bad as going with too many. They need to have a good representative
array of colors, but as popular as it would be amongst certain ranks of AFOLs to
have both dark-grey and gunmetal-grey produced at the same time, I have to agree
that they’re still too similar to make economic sense for TLC to keep both.
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Wrong! I know for a fact that huge numbers of kids who are HP fans have no
idea this product line exists. If they knew about it they too would be
exited.
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I’ve been told face-to-face that TLC has purposefully underadvertised when sets
are selling fast enough to keep up with their production rates. Takanuva sold
well enough on his own, so all of the US BIONICLE advertisement was geared
towards the Rahkshi sets. Some areas of the world didn’t get any advertisement
at all because everything sells pretty much as fast as they can stock it. It’s
possible that this is the case with the HP sets.
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You can’t argue it because it’s absurd. They have red & dark red. They have
light blue & blue. They have lime & original green.They have orange & dark
orange. They had very light grey, light grey, & dark grey. Adding blue-grey
to the list increases operating cost no further than developing the original
mix.
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It all depends on how much the coloring agents cost. Black is the second
cheapest color to produce, after natural (which has a slightly translucent light
beige color). Clear is extremely expensive, which is why clear LEGO elements
are made from a different plastic. Without knowing what chemicals are used to
color the grey/bley colors, there’s no way of knowing which one is more
expensive to produce. MOBS (makers of brown stuff) got hit pretty hard when the
brown coloring agent they relied on was banned with many other heavy-metal
pigments, and that’s why brown and tan outlet covers aren’t nearly as common as
they used to be. They still make them, but the big selling point used to be
that they were a lot cheaper than any other colors. Hence the reason why entire
companies would devote themselves to producing brown stuff.
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Lucas may be done but there’s still 3 more movies in the cooker. Harry is
going to carry on for years. It has nothing to do with that though, LEGO has
publicly said they feel they can’t make money off licenced products and
therfor they are going to quit trying. This decision came about at the same
time they started chopping executive heads. The current “new” releases were
already committed by then. I find this very sad because the failure of Lego
to make money on licenced products if the falure of Lego to properly market
them and not a failure of the market.-Ken
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They have stated on more than one occassion that they will not be dropping the
Star Wars or Harry Potter lines, both of which are in the top five best-selling
themes, and pulling in more money than they cost to produce. What they said was
that they would not be relying primarily on licensing deals, but that they would
continue to make them when they seemed appropriate (like Dora the Explorer).
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Message has 1 Reply:
 | | Re: Article text
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| (...) I have no idea what brought you to that conclusion. One of the hottest sellers keeping the Lego stors afloat right now is the pick a brick. People are gobbeling up the colors you seem to not find useful. (...) That is the whole point of this (...) (20 years ago, 1-Mar-04, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: Article text
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| (...) You haven't been listening to lego then. They seem to be willing to defend this with their dying breath. (wich is what I would like to avoid) (...) You haven't made that point though. They have a virtual spectrum now. If more colors cost more (...) (20 years ago, 29-Feb-04, to lugnet.general, FTX)
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