Subject:
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Re: Article text
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Newsgroups:
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lugnet.general
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Date:
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Sun, 29 Feb 2004 15:20:35 GMT
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Viewed:
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737 times
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In lugnet.general, Mike Rayhawk wrote:
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I don’t think anybody’s trying to say that bley was a good idea (or even an
excusable mistake).
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You haven’t been listening to lego then. They seem to be willing to defend this
with their dying breath. (wich is what I would like to avoid)
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Yes, dropping gray will cost them. I’m just saying that there are good
reasons that having both bley and gray might very well cost them more.
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You haven’t made that point though. They have a virtual spectrum now. If more
colors cost more money they should just drop every thing except the original
red, white, and black.
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In the same way (since you seem to feel more strongly about this than about
the actual color change), a continued run of the previous HP Hogwart’s Castle
would have made continued sales, maybe even posted good figures. But all the
people most excited about it have already bought it,
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Wrong! I know for a fact that huge numbers of kids who are HP fans have no idea
this product line exists. If they knew about it they too would be exited.
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Whether or not you approve or disapprove, I don’t think ignoring reality is
going to help your argument. It’s still the Lego company that’s making the
colors, and they’re a real place that operates according to real methods. We
might not think it’s ideal that they take cake-breaks five times a day, but
that’s what we’re stuck with.
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It seems you are ignoring reality, it’s Lego that’s whining about all the money
they’ve lost. particularly troubleing in a time when the rest of the
industrialized world is moving upword.
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I could argue this point but it’s secondary to the issue. Even if Lego’s
marketing department did as poor a job as you suggest, it doesn’t change the
fact that the company has to spend money on it.
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It’s not secondary it’s the whole kit n’ kaboodel! Lego is by their own
admission on a multi-year downhill run. It’s poor marketing that caused this!
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I’m not even sure what you’re trying to argue anymore. If Lego’s entire
product line consisted of that one model, then sure, but that model is part
of a system with other models. When the grays don’t match between models,
then consumers get confused and angry; preventing that from happening is a
marketing issue. Nobody gets confused when bley doesn’t match with pink.
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You can’t argue it because it’s absurd. They have red & dark red. They have
light blue & blue. They have lime & original green.They have orange & dark
orange. They had very light grey, light grey, & dark grey. Adding blue-grey to
the list increases operating cost no further than developing the original mix.
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Well Luke is doomed because Lucas is done putting out new Star Wars movies,
so that’s the end of the license. I’m not as familiar with the HP side of
things so I can’t really speak to that.
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Lucas may be done but there’s still 3 more movies in the cooker. Harry is going
to carry on for years. It has nothing to do with that though, LEGO has publicly
said they feel they can’t make money off licenced products and therfor they are
going to quit trying. This decision came about at the same time they started
chopping executive heads. The current “new” releases were already committed by
then. I find this very sad because the failure of Lego to make money on licenced
products if the falure of Lego to properly market them and not a failure of the
market.-Ken
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Message has 2 Replies:
 | | Re: Article text
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| (...) For what it's worth, I just saw something on lego.com saying that Lego's current (no year given) lineup has 84 different colors. (20 years ago, 29-Feb-04, to lugnet.general)
| | | Re: Article text
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| (...) ...and yellow and blue. I'm sure there are people who would be happy if every piece that was produced from now on would be a 2x4 in one of the original five colors, but that would pretty much drive the company into the ground. They do have too (...) (20 years ago, 29-Feb-04, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: Article text
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| (...) In order to have them they have to be able to sell them. I don't think I'm splitting hairs at all. I was just responding to your accusation that I was reading more into the word "have" than you were, which I still think was not the case. (...) (...) (20 years ago, 28-Feb-04, to lugnet.general, FTX)
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