Subject:
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Re: Article text
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Newsgroups:
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lugnet.general
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Date:
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Sat, 28 Feb 2004 16:35:57 GMT
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Viewed:
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725 times
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In lugnet.general, Ken Nagel wrote:
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OK so nobody likes my term “Switched around”. Matters not. The point is that
they had nowhere near sold the original castle to all the people who would
likely buy one. They couldn’t keep going with it though because of the color
change. So instead of lapping up the gravy from the first one they had to
develop another one, new artwork and so on and so on. This very poor business
decision and others just as bad are why they can’t seem to make money off
licenced lines and why it is that this is Harry’s last hurrah.-Ken
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If they tried to keep milking the original Hogwarts for every last drop, they’d
be bleeding money to the Law of Diminishing Returns. There’s a point where
continued production of a set becomes a liability, and when the vast majority of
stores have the same copies sitting on their shelves for months on end, it’s
time to move on. I’m sure the original Hogwarts will be available through S@H
for a while yet, but my local Target doesn’t care if there are 20 people in
California who still want to buy this set. They care about whether there’s
someone there right now buying one of their copies and clearing out a space on
the shelf for a new set.
In the end, TLC has to be more concerned about what the store chains will buy
than what the end consumer will buy. It doesn’t do any good to develop a set
that everyone wants if the stores won’t stock it (hence the reason the ISD still
hasn’t shipped to retail), and it doesn’t do any good to dedicate production
resources towards a set that store chains stop ordering.
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Message has 1 Reply:
 | | Re: Article text
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| (...) The problem is that due to poor marketing they haven't begun to scratch the surface. You may hit TRU and make it a point of checking the Lego display but most parents don't, they scoot in buy what the child wants and leave. I know for a fact (...) (20 years ago, 29-Feb-04, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: Article text
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| (...) OK so nobody likes my term "Switched around". Matters not. The point is that they had nowhere near sold the original castle to all the people who would likely buy one. They couldn't keep going with it though because of the color change. So (...) (20 years ago, 28-Feb-04, to lugnet.general, FTX)
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