Subject:
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Re: Article text
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Newsgroups:
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lugnet.general
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Date:
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Sun, 29 Feb 2004 22:48:00 GMT
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Viewed:
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762 times
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In lugnet.general, Ken Nagel wrote:
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Give me a break you can’t compare a $300 collectable to a $90 toy. Every kid
wants a Ford Explorer too but they aren’t going to get one. The stores would
not have any trouble selling the product if Lego was any good at marketing.
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Sets in the $90+ range sell in such small quantities that most stores won’t even
stock them, which is why TRU can get away with jacking the price another $10
over MSRP. Comparing a $300 toy to a similar $90 toy is simply a matter of
scale. The Blockade Runner sold very well through S@H, but even with an
exclusive retail release, it sat on store shelves until Target got nervous
enough to clearance it. The Yoda sculpture did well at S@H, and probably about
as well in its exclusive retail release as most similarly-priced sets. The more
expensive a set is, the less likely it is that every store can sell even one
copy, and the more stores that get stuck clearancing their first shipment, the
more sense it makes to go exclusive through S@H. Once they sell through a few
batches, each store risks having to clearance the next shipment, and they know
it. In the end, it’s not what TLC wants to ship that matters so much as what
the major store chains want to buy. You can’t put everything on TLC’s shoulders
in this one. Stores want product that will sell fast enough to keep ahead of
the cost of having that shelf space available, and the original Hogwarts is
fading in popularity. They want something new, so they’re getting it.
And, BTW, there has never been a single moment in my life that I would have
wanted an Explorer. If I ever get a 4WD vehicle, I’d want one that’s not prone
to flipping, which pretty much rules out all SUVs except the H1. And when I was
a kid, it was all about having a Testarosa.
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Message has 1 Reply:
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| (...) The store only sells merchandise. If it's not selling then somebody is doing a pretty poor job of marketing it. That would be... oh, yea the guys with the weak shoulders... Hogwarts was expensive to produce because of the licencing fees. (...) (20 years ago, 1-Mar-04, to lugnet.general, FTX)
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Message is in Reply To:
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| (...) The problem is that due to poor marketing they haven't begun to scratch the surface. You may hit TRU and make it a point of checking the Lego display but most parents don't, they scoot in buy what the child wants and leave. I know for a fact (...) (20 years ago, 29-Feb-04, to lugnet.general, FTX)
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